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Posts Tagged ‘Peggy Siegal’

Outlander Author Diana Gabaldon on Writing Best Sellers and Playing Nice With Hollywood

LunchAtMichaelsJudging by the decibel level at Michael’s today the media mavens and swells had plenty to talk about between bites of their Korean tacos (delish!) and Cobb salads. There’s always a flurry of activity on the last Wednesday in July before most of the last remaining power lunchers depart for their much-needed vacations in August. You can only be fabulous (or pretend to be) for so long before you have to regroup and refuel.

For us, July isn’t going out with a whisper but rather with a bang as I had one of the most fascinating Michael’s lunches in eons with best-selling author Diana Gabaldon, whose wildly popular Outlander novels rocket right to the top spot on The New York Times best-seller list as soon as they’re published. She has sold a head-spinning 25 million books that have been translated into 24 languages. The mind reels. Her most recent, Written in My Own Heart’s Blood (how’s that for a title?) came out in June, the same week Hillary Clinton‘s book did. I guess you know whose publisher had a better week. I was “the last stop” on Diana’s magical mystical media tour, which has included an SRO appearance at Comic-Con, a sell-out conversation at the 92nd Street Y and, just this morning, an appearance on CBS This Morning with the two lead actors of the new original series based on the books that premieres August 9 on Starz.

Diana Gabaldon and Diane Clehane.

Diana Gabaldon and Diane Clehane

It’s always a bit of a crapshoot sitting down with someone I’ve never met to make conversation over lunch with the expressed purpose of learning as much as I can about my companion in about an hour while fielding the numerous “newsflashes” that come courtesy of the diners around the room. I was grateful I got a good night’s sleep last night because simply put, Diana is a force of nature. I could barely keep up as she recounted the story of how she decided “to write a book just to learn what it took to do it; I did it for practice” and how her pragmatic approach to novel writing (which hasn’t changed much, by the way) has catapulted her to international stardom.

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Bette Midler, Al Roker & Bravo’s Bickering Brokers From Million Dollar Listing New York

LunchAtMichaelsWhen it comes to Bravo’s ever-expanding slate of reality stars, it’s hard to keep the players straight without a scorecard. Between the Housewives, hipsters and wannabe singers, few have retained more than a few seasons of fame (or infamy) outside the realm of their melodramatic universe give or take a few Life & Style covers. I can count the number of Bravolebrities on one hand that have left an impression on me beyond registering their sheer delight at their own insta-fame. That’s why my lunch with Luis D. Ortiz and Fredrik Eklund, stars of the network’s Million Dollar Listing New York, was such a pleasant surprise.

Luis Ortiz, Diane Clehane and Fredrik Eklund

Luis Ortiz, Diane Clehane and Fredrik Eklund

Besides being charismatic, funny and extremely well dressed (more on that later), these guys are driven beyond belief and smart as hell. Over the course of our lunch to dish about the new season, (premiering next Wednesday, April 2 at 9 p.m) I learned quite a bit about Fredrik and Luis (unfortunately their castmate Ryan Serhant was tied up at a pitch meeting and never made it to Michael’s.) Fredrik heads up the country’s top selling real estate team (which he founded) at Douglas Elliman. Between bites of his Cobb salad, he told me he sold 36 apartments last year, raking in 2.2 million in commissions during season two. So far this year, he’s sold $400 million (yes, you read that right) worth of real estate. Luis, who now works with Fredrik at Elliman, where he heads up his own real estate group, has sold over $300 million in residential real estate in the past three and a half years.

Almost thirty minutes before the appointed hour, Luis arrived at Michael’s and we sat at the bar chatting about the fickle finger of reality television fate waiting for the rest of our party. Besides being struck by Luis’ impeccable made for GQ style (a perfectly cut, made-to-measure suit “from a tailor in Mexico,” Patek Philippe watch and a Zara coat I’d kill for), I couldn’t help but notice his laser-like focus on my questions. The guy knows how to listen (a very underrated character trait, if you ask me). When I inquired if he thought the show had created a ‘character’ for him he said, “Television can’t edit you differently if you are yourself. I respect myself and I’m myself at all times. I understand the need for drama, but the business is inherently dramatic enough that we don’t have to make things up. I feel like the camera is telling the truth.”

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David Zinczenko on His New ‘High-Profile Life’ and the Real Story Behind His Leaving Rodale

1003_mockup.gifI’ve been looking forward to today’s Michael’s lunch for quite a while. David Zinczenko, who I met in this very dining room many years ago, was joining me with his business partner Stephen Perrine and Patrick Connors, the new publisher of Men’s Fitness. As most faithful readers of this column know, Dave, arguably one of the highest profile editors in history during his tenure as EIC of Men’s Health, and Stephen, head of Rodale Books, were unceremoniously fired from their positions at Rodale last November. The news shocked industry insiders and made headlines all over the media landscape, most notably in a piece penned by Keith Kelly for The New York Post where Maria Rodale cattily commented that David could now go on living his “high-profile life.” When asked if his departure would hurt the brand, she sniped, “It’s not Dave’s Health –  it’s Men’s Health.” Jealous much?

I was thrilled to score the exclusive first sit-down with Dave and Stephen to get the real story behind their firings, an overview of their new venture, Galvanized Brands, and the first look (which Patrick brought along hot off the presses today) of the June issue of Men’s Fitness, the result of their collaboration with their first client, AMI. Dave and Stephen are co-founders and CEO/president and chief creative officer, respectively, of their new firm. Stephen describes Galvanized Brands as a “broad-based brand building and media company that helps other companies unlock their hidden value specializing in health and wellness,” and the duo is positively euphoric about the company’s prospects.

Patrick Connors, David Zinczenko, Diane Clehane and Stephen Perrine

Not surprisingly, it turns out Dave’s living a “high-profile life” that made millions for his former employer has its advantages. (The highly successful Eat This, Not That series he wrote while at Rodale sold 7 million copies in North America.) Last month, it was announced Random House gave Dave distribution and a multi-million dollar deal for his own imprint, Zinc Ink, through its Ballantine Bantam Dell division. As part of the deal, Dave will pen three health/fitness books, the first of which will be published in 2014.  Zinc Ink will publish six to 12 non-fiction and lifestyle books annually — and Dave will share in the profits. He explained that, in addition to Zinc Ink, Random House is prepared to create a series of imprints, like say, AMI/Galvanized, tied to media brands which Random House will publish and distribute. There are currently “half a dozen” AMI/Galvanized book idea percolating, and Stephen told me the first book will be published some time this summer.

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Sandra Lee Serves Up a New Magazine and Novel; Hoda Kotb Celebrates Book Number Two with Today Show Gang

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Every time I think it can’t get anyone more Fellini-esque at 55th and Fifth, another Wednesday at Michael’s proves me wrong. All that was missing today was a lion tamer and clown shot out of a cannon. There were so many ‘acts’ going on simultaneously I hardly knew where to look.

While I dined with Food Network star Sandra Lee (and tried my best to hear her over the roar of the crowd even though we were sitting next to each other), there was an intimate party of 20 for Hoda Kotb being thrown by her Today show co-host Kathie Lee Gifford.  The gals were celebrating the release of Hoda’s new book, Ten Years Later: Six People Who Faced Adversity and Transformed Their Lives (Simon & Schuster).  Hoda and Kathie Lee, who spend more time together than most married couples, looked fresher than springtime in Crayola colored (sleeveless!) dresses and were the first to arrive for the noontime fete. Minutes later, the back corner of the front room was jammed with members of the Today show, as well as plenty of well-dressed gals who were there to toast Hoda. The gang was really whooping it up and, of course, a camera man was there to capture it all for posterity or, more likely, for tomorrow’s fourth hour of Today.

I arrived a few minutes before noon to meet Sandra Lee and she came right in the door behind me. After spending just a few minutes with her, it’s easy to see why the creator of the phenomenally successful Semi-Homemade brand is one of the Food Network’s biggest stars. She’s the in-the-know girlfriend who everyone wishes they had.  Within minutes, we were trading tips on our favorite places to shop for bargains. For cake decorating, hers is New York Cake & Baking  on 22nd and Sixth for the most divine sugar roses — “You can get a whole batch for under $10!”

Diane Clehane and Sandra Lee

She arrived laden with proofs for the next issue of her new magazine with TV Guide Magazine named — what else? – Sandra Lee. They’ve already published a Christmas issue, and the January/February “Love” issue is out now. EIC Sandra is in the midst of editing the Easter issue and told me she was trying to explain to a male staffer earlier today why birds’ nests made from shredded coconut should be dyed green instead of brown. It’s all in the details. As the faithful viewers of Semi-Homemade with Sandra Lee (now in its 15th season!) know, no one does holidays like her. (“I am working on my latest Cher incarnation. Every Halloween I have to do Cher!”) The Emmy winner covers it all  from the recipes to the cocktails to her trademark ‘tablescapes’ (my personal favorite) to help viewers enjoy entertaining at home without the heavy-handed pretense, over the top expense or work intensive preparation that no one has time for anyway. When I asked her where he love of holidays came from she told me, “When I was a child we didn’t celebrate holidays so when I was 18, that was it. It was Halloween, Christmas and Easter every day.”

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Harvey Weinstein, David Zinczenko and Peggy Siegal Throws Another Party

1003_mockup.gif‘Tis the season for power lunches disguised as holiday celebrations, and this afternoon at Michael’s it was SRO as the moguls (Harvey Weinstein, Tommy Mottola), a perennial party giver (Peggy Siegal and her indefatigable minions) and boldface names (Star Jones, Muffie Potter Aston) poured into the dining room for one head-spinning scene. While Bonnie Fuller and company shoe-horned 14 people comfortably into Table One, Peggy presided over a lunch for 34 in the Garden Room honoring “The Untouchables.” (Although I didn’t see them, I did spot — I think — Malcolm Gladwell and Stu Zakim in the crowd). The rest of the dining room was full of table hoppers and gladhanders — Harvey Weinstein works a room like nobody’s business — and I noticed there was plenty of glasses of red and white wine all around. Cheers!

I was joined today by Anne Fulenwider who has plenty to celebrate these days having  “come home” to Marie Claire in September. She was tapped for the top job after Joanna Coles departed for Cosmo when Kate White left to write her best sellers full-time. I know, you need a score card for all this, but do try to keep up. Anne’s extraordinary rise to the top of the masthead is a master class on how to succeed in publishing by being very smart, working hard and staying grounded amid all the glitz and glamour (yes, to civilians and the uninitiated this is a glamorous business). The Harvard graduate came to New York in the mid-nineties and landed her first job in magazines working for David Lauren at Swing. An internship at The Paris Review turned into a gig as research assistant to George Plimpton when he was working on his book on Truman Capote. Anne got quite an education diving into boxes of fascinating transcripts, fact checking scores of Plimpton’s interviews and, occasionally ”chopping carrots” at his home and pitching in whenever needed. All in a day’s work.

Diane Clehane and Anne Fulenwider

When the book was done, she went on to become senior editor, moved to Vanity Fair where she was editor of the magazine’s popular “Fanfare” section, and wound up editing the work of Leslie Bennetts, Buzz Bissinger and Dominick Dunne. Except for a brief sojourn to San Francisco, she spent a decade at the magazine where, she said, she “grew up” and was “inspired” by Vanity Fair’s great reporting and writing and learned that “maintaining quality” and upholding the highest journalistic standards (“There were armies of fact checkers and researchers!”) were critical to the vitality and relevance of a successful magazine.

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A Party for Emily Blunt & Ewan McGregor; Katie Couric Holds Court

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It’s been a pretty wild winter at Michael’s. Far from suffering from the seasonal doldrums, the place has been operating on full tilt every Wednesday with a fresh array of A-listers that always make for some pretty good people watching. Today was no exception.

Besides the jam packed dining room filled with boldface names, Peggy Siegal was hosting a party for Ewan McGregor and Emily Blunt to celebrate the release of their latest picture, Salmon Fishing in the Yemen. I caught up with Emily (I loved her scene-stealing turn with Anne Hathaway in The Devil Wears Prada) when we both stopped by Katie Couric‘s table to say hello. “It is a bit unusual,” Emily said when I asked her about the movie’s quirky title. “I’m hoping that it will make people want to check it out and see what it’s really all about. It’s really a lovely love story.” I saw the trailer, I told her, and it does look pretty romantic. “It is! I hope people will like it.” Emily has been making the rounds to promote the film and has a funny Q&A in this week’s New York magazine where she talks about she and her husband, John Krasinski (the cute guy on The Office) being neighbors with Jimmy Kimmel. Everyone, it seems, loves her hubby including Katie. “He’s just so adorable,” Katie told Emily, who could hardly disagree.

Katie Couric with Ewan McGregor and a host of well-wishers.

I was joined today by Bravo’s newest reality star, matchmaker Lori Zaslow, whose show Love Broker premiered this week, Bravo’s SVP of Communications Jennifer Geisser, and communications manager Ryan McCormick. I caught Lori’s first show and her Monday night appearance on Watch What Happens Live! A new Bravolebrity is born!

The White Plains native and former executive recruiter started her matchmaking business, Project Soulmate, in 2009 with childhood friend Jennifer Zucher and wasn’t looking for TV fame when Bravo came calling. Andy Cohen loved her “big personality” and was determined to get her on-air. ”Bravo loves the love space,” Lori told me. After an eight-month courtship, she finally relented and agreed to do the show. The series was shot in eight weeks last summer. Lori admitted being a little nervous about seeing the finished product. Based on  the first episode, it seems she had nothing to worry about. In the days since the premiere, she’s been deluged with calls from folks looking to make a love connection, including plenty of mothers looking to find mates for their sons. Says Lori, “I realize just how good this could be for our business.” Yup.

The married Manhattan mother of two told me that she’s always been a “natural connector” matching friends, family and strangers with potential mates, ‘Mommy’ friends, nannies and even housekeepers. But she’s clearly most passionate about helping people find love. “No one can’t live without love. It’s scientifically proven that married men live 10 years longer than single men,” she says. “Why isn’t love put first in people’s lives? Today people are working so hard on their lives and careers, but they don’t make time for love. It’s all about striking the right balance.” Lori works exclusively with New York clients, so I asked her why it’s so hard to find the right person in Manhattan. “It’s so easy to meet people here, but it’s really hard to connect,” she explained. “There are too many distractions.” That’s where she comes in. Most of her clients (“98 percent”) are men, and she needs “20 times the amount of women” in order to find the right mate for those looking for love. How does she do it? ”I’m fearless when it comes to love,” she says.  ”I will always go up to anyone who looks interesting and ask, ‘Are you single?’ Most people are flattered. Who wouldn’t want to meet someone great if they’re looking?”

Lori says that there is no bad place to meet “your soul mate” —  it’s just a matter of being open to the experience. The gym, Whole Foods on Sunday nights when most men do their shopping, and even jury duty are fertile ground. Just don’t go looking in places where you wouldn’t ordinarily go. ”Don’t join a runners’ club if you hate running,” she advises. “Like goes to like. Be who you are. Enjoy yourself and enjoy your life.”

Here’s a rundown on today’s crowd:

1. HollywoodLife.com editor in chief Bonnie Fuller and PMC vice chairman Gerry Byrne. In attendance: BuzzFeed founder Jonah Peretti, Ann Lawlor, The Weinstein Company’s Meryl Poster, fashionista Fern Mallis, Mesa Global’s Mark Patricof, style expert Jill Martin, AdWeek‘s Lisa Granatstein and HollywoodLife.com publisher Carlos Lamadrid.

2. Terry McDonnell and CBS News This Morning‘s Gayle King

3. ‘Mayor’ Joe Armstrong, who was brandishing a cane. A little birdie told me the mayor was hobbled by too much bronco busting. Be careful out there!

4. Wowowow.com’s Joni Evans and Liz Smith. Great to see you!

Katie Couric and Cindi Berger
Katie Couric and Cindi Berger

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Manhattan’s A-List Turns Out for Harvey Weinstein’s Giants Pep Rally

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I’ve been covering  Wednesday’s at Michael’s for five years and have never seen anything like the head-spinning scene that unfolded there today. Harvey Weinstein and Steve Tisch threw a pep rally to end all pep rallies, and the media A-list all came out to cheer on their favorite team. Peggy Siegal and her minions descended on the place before the crowd rushed in with plenty of New York Giants paraphernalia, transforming the California cool decor into an indoor tailgate party.

By noon, I counted at least a dozen paparazzi staked out at the entrance, and they certainly weren’t disappointed. Drew Nieporent was the first to arrive (“What’s for lunch?”), and in short order the lounge was flooded with famous folks, including Brian Williams, Gayle King, Piers Morgan, Kathie Lee Gifford and Hoda Kotb (wearing newly identical red dresses and looking fabulous), former governor George Pataki, Matt Lauer and various members of the Tisch family.

Katie Couric and Harvey Weinstein
Katie Couric and Harvey Weinstein

Everyone’s mind was on the big game; conventional wisdom says the Giants will be this year’s Super Bowl champs, but it’s going to be a close one.  (All except Jerry Della Femina, who predicts the Patriots will take it 27-24.) “I think it’s going to be a squeaker,” offered Andrew Ross Sorkin. “At least I hope so because it will be a better game.”

Not surprisingly, Giants legend Frank Gifford, who will be watching the game from his home in Greenwich with family and friends, predicts a 30-10 win for his former team. “Eli Manning has really come into his own as a quarterback,” he told me. “But a quarterback is only as good as his team. They’re a great team. If you were playing for the Giants, you’d be a great quarterback.” Doubtful, but we appreciate the sentiment. Brian Williams, who’ll be going to the game, refused to speculate on the final score for fear of tempting the gods. ”You just don’t do that,” he told me.

Diane Clehane and Brian Williams
Diane Clehane and Brian Williams (Credit: Dimitrios Kambouris)

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Al Roker, Barbara Bush and Peggy Siegal Fetes Elizabeth Olsen

1003_mockup.gifWe were disappointed to hear that we’d missed seeing Wendy Williams who’d come by on Monday for lunch with her parents. A little birdie told me that the talk show diva issued this rallying cry to mom and dad before departing to face the lone paparazzo waiting outside: “Get ready! Here we go! Here we go!”  Today the few shooters milling around outside had a little more to work with since starlet of the moment, Elizabeth Olsen, was being feted in the Garden Room. Meanwhile, the main event in the dining room featured its usual mix of moguls (Barry Diller, Ron Perelman),  talking heads (Al Roker) and high-profile editors (Jon Meacham). Just business as usual for Wednesday at Michael’s.

I was joined today by Good Housekeeping editor-in-chief Rosemary Ellis, the magazine’s new money columnist Carmen Wong Ulrich and Hearst’s executive director of public relations, Alexandra Carlin. With 24 million (yes, you read that right) readers, this is not your mother’s Good Housekeeping. With Ellis at the helm, GH is a must read for the multi-tasking, multifaceted woman (Is there any other kind?) and filled with smart, savvy content that covers everything from food and fashion to family and finances.  And, while many books have retooled their marketing message for a niche reader, Good Housekeeping is a media behemoth with some really impressive reach. “We’re not age specific. We have kazillions of 28-year-old readers and kazillions of 34-year-old readers,” says Ellis. “More than the magazines that target them.”  Rosemary, whose editor letters are often inspired by her own family life and her adorable daughter, Lucy (“I figure I have a few more years before she says no more”) says Good Housekeeping offers “one stop shopping  — Who has time to read seven different magazines?”

We all agreed that the one topic on every woman’s mind these days is money. It makes sense, says Rosemary, because 80 percent of all  spending decisions are made by the woman of the house. So, Rosemary tapped Carmen to dispense her unique brand of uncommon financial common sense culled from years of experience deciphering today’s often confusing and confounding financial landscape. “I live for this,” says Carmen, who first became interested in money through her father. “I’ve been watching stocks since I was eight.”

Carmen Wong Ulrich, Diane Clehane and Rosemary Ellis
Carmen Wong Ulrich, yours truly and Rosemary Ellis

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Cathie Black Resurfaces, Jann Wenner at Table One, and Dish from The Millionaire Matchmaker

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Despite the worst case of Gotham gridlock in months (Thanks, Mr. President), there were plenty of media heavy hitters (Jann Wenner, John Huey),  high-profile editors (Martha Nelson, Kate White) and a spin sister (Peggy Siegal) at Michael’s today. While the power lunch set was chewing over their next big deal between bites, I had a dishy lunch with Bravo’s Millionaire Matchmaker Patti Stanger and my good friend, the network’s SVP of communications, Jennifer Geisser. If you’ve seen any part of Matchmaker, you know that Patti tells it like she sees it no matter what. “I’m a truth-teller; that’s it,” she told me after sharing some particularly searing commentary on some boldface names we all know. Sorry, but it’s off the record.

Fortunately, Patti did let loose over lunch and share her thoughts on her ‘overnight success’ — “Total bullshit. I worked my ass off for years,” she said. It certainly sounds that way. Before starting Millionaire’s Club International in 2000, she toiled in a number of positions ranging from garment center executive to astrologer before finally landing at Great Expectations, the country’s largest matchmaking service, running their Florida division and then as their director of marketing. Quickly realizing she had a knack for finding dates for just about everyone she met, she started her own firm and, she tells me, grossed $1 million the first year.

In 2001, she had a fateful meeting with Telepictures and pitched an idea for a reality show where one man would find love by ‘dating’ a group of women. Sounds familiar? Thanks to an inept agent at ICM (“He was terrible,” says Patti),  The Bachelor premiered without Patti’s involvement and went on to become TV ratings gold. Undeterred, Patti “cried for a night,” got a new agent and moved on. After a few other stops and starts involving, among others, Simon Cowell and Ryan Seacrest, Patti found a television home with Bravo in 2008 with The Millionaire Matchmaker and is currently in her fifth season of the show. Her dating pet peeves? Rude guys:  ”I want to teach young men some manners. They’ve got to learn to be gentlemen.” Scantily clad girls: “I always tell them ‘leave the Fredrick’s at home.’” And mothers who think their sons walk on water: “Jewish and Italian mothers are the worst. They think their sons are messiahs and expect everyone to treat them like one. It makes dating them impossible.”

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Matt Lauer, Harold Ford Jr. & Neil Sedaka

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— DIANE CLEHANE

If the scene at Michael’s today is any indication, summer vacations are so 2010. The place was full of magazine honchos (the cafeteria at Hearst must have been empty), media mavens (Does Jason Binn ever sleep?) and bold face names who were all working the room like nobody’s business. I knew this group meant business when the chatter rose to such a decibel-splitting level that I could barely hear what my lunch dates were saying. So forget about playing hooky this week because the weather is so good, get to work on making that next big deal happen!

When I arrived a little before noon today I got a chance to catch up with Harold Ford Jr. I asked the former congressman, now MSNBC analyst, what he thought of the contentious negotiations between President Obama and the Republicans on raising the debt ceiling. Will the two sides reach an agreement before the August deadline? “They’ll strike an 11th hour deal,” Harold told me. “They have to.” Harold thinks the president is “acting responsibly” while the freshman Republicans are “playing with fire.” His solution: “If I were advising the president, I’d say get out on a ten-city tour and talk to people and explain (in his plan) there would be no new taxes until the end of 2012.” When it comes to raising taxes, Harold espouses raising the tax threshold for individuals and households. Eat your peas, indeed.

I was joined today by Redbook’s editor-in-chief Jill Herzig and Hearst PR director Alexandra Carlin and we had a lively conversation that ranged from raising kids to keeping up (literally) with the Kardashians. Jill just celebrated her first anniversary at Redbook in May and has made some savvy tweaks to Hearst’s magazine for smart, style-conscious women who juggle work and family. The biggest change? A shift in tone from “commiserating to celebrating” life in all its glorious, modern day chaos. “We love it when we hear about that from our cover celebrities. Brooke Burke was very honest about it recently. She said balance doesn’t exist. It’s just life.” In the new August issue, Jada Pinkett Smith gives some very frank — and emotional — answers about raising a family of budding superstars, her “excruciating” choices and how she wouldn’t have it any other way. Who wouldn’t want to go home to Will Smith?

Speaking of celebs, Jill gave me the rundown on which cover gals have scored on the newsstand this year. The big winners were the multiple covers featuring reality/competition show queens Bethenny Frankel, Allison Sweeney and Padma Lakshmi, and the issue featuring country star Miranda Lambert right before she married Blake Shelton. The top seller? The May issue which featured the women of the Kardashian clan clad all in white. Jill tells me ‘momager’ Kris earned her complete respect by rounding up her daughters and arriving early for a 6 am call to the set. “They were incredibly professional and all genuinely seemed to enjoy each other. They were just lovely.”

Here’s a rundown on today’s crowd:

1. Niche Media’s Jason Binn (Loved the seersucker suit!) presiding over a table of young bucks.

2. Producer Francine LeFrak and some well-heeled pals.

3. Cosmo‘s publisher Donna Lagani and Hollywoodlife.com’s Bonnie Fuller. A little birdie told me that Bonnie and Fidelis Global’s Gerry Byrne moved their monthly ‘Influencer’ luncheon from Tuesday to Wednesday this month because Jay Penske, whose company Mail.com Media owns Hollywoodlife.com, was in town and didn’t want to miss out on all the fun. Just in case you were wondering who joined the terrific trio here’s the list: social swan and Vanity Fair scribe Amy Fine Collins , designer Stacey Bendet, Ogilvy Entertainment president Doug Scott, Maybelline’s Deborah Marquardt, ION Media Networks’ CEO Brandon Burgess, Razorfish VP of media Julie Weitzner, Charlie Corwin, founder of Original Media,  publicist Matt Hiltzik and Aly Racer, president on PMC.

4. Producer Freddie Gershorn.

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