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Posts Tagged ‘Prince Dimitri’

David Zinczenko on His New ‘High-Profile Life’ and the Real Story Behind His Leaving Rodale

1003_mockup.gifI’ve been looking forward to today’s Michael’s lunch for quite a while. David Zinczenko, who I met in this very dining room many years ago, was joining me with his business partner Stephen Perrine and Patrick Connors, the new publisher of Men’s Fitness. As most faithful readers of this column know, Dave, arguably one of the highest profile editors in history during his tenure as EIC of Men’s Health, and Stephen, head of Rodale Books, were unceremoniously fired from their positions at Rodale last November. The news shocked industry insiders and made headlines all over the media landscape, most notably in a piece penned by Keith Kelly for The New York Post where Maria Rodale cattily commented that David could now go on living his “high-profile life.” When asked if his departure would hurt the brand, she sniped, “It’s not Dave’s Health –  it’s Men’s Health.” Jealous much?

I was thrilled to score the exclusive first sit-down with Dave and Stephen to get the real story behind their firings, an overview of their new venture, Galvanized Brands, and the first look (which Patrick brought along hot off the presses today) of the June issue of Men’s Fitness, the result of their collaboration with their first client, AMI. Dave and Stephen are co-founders and CEO/president and chief creative officer, respectively, of their new firm. Stephen describes Galvanized Brands as a “broad-based brand building and media company that helps other companies unlock their hidden value specializing in health and wellness,” and the duo is positively euphoric about the company’s prospects.

Patrick Connors, David Zinczenko, Diane Clehane and Stephen Perrine

Not surprisingly, it turns out Dave’s living a “high-profile life” that made millions for his former employer has its advantages. (The highly successful Eat This, Not That series he wrote while at Rodale sold 7 million copies in North America.) Last month, it was announced Random House gave Dave distribution and a multi-million dollar deal for his own imprint, Zinc Ink, through its Ballantine Bantam Dell division. As part of the deal, Dave will pen three health/fitness books, the first of which will be published in 2014.  Zinc Ink will publish six to 12 non-fiction and lifestyle books annually — and Dave will share in the profits. He explained that, in addition to Zinc Ink, Random House is prepared to create a series of imprints, like say, AMI/Galvanized, tied to media brands which Random House will publish and distribute. There are currently “half a dozen” AMI/Galvanized book idea percolating, and Stephen told me the first book will be published some time this summer.

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Lunch: Michael Douglas Turns Heads; Rudy & Judy Giuliani Go Low Profile

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— DIANE CLEHANE

I got an early Christmas present at Michael’s today when I got the chance to chat with one of my favorite actors, Michael Douglas, who has been something of a regular in the dining room this fall since coming back to town to film Wall Street 2. When the Oscar winner arrived and strode purposefully to his table, every head in the place turned. Unlike plenty of A-listers who can barely conceal their impatience for having to deal with mere mortals, he couldn’t have been more gracious when I went over to say hello.

A few years ago, we worked together on The Fashion Group International’s Night of Stars where he presented an award to designer Nino Cerruti His then-fiancee, now his wife, Catherine Zeta Jones, was also there to present to glamour guys Mark Badgley and James Mischka. When I told him the paps are still raking it in from the images taken then of the glam couple on the red carpet, he just laughed. “How is Nino?” he asked before I could ask him about his work on Wall Street 2. When the conversation finally turned to the highly anticipated sequel, I got the scoop on what we can expect from the story and his character, the Machiavellian money man Gordon Gekko. “It was very exciting and a lot of fun to be back. He’s been in prison so he’s a lot darker now, and he’s written a book about the financial world,” said Michael. “It’s set in 2007, so it’s about his predictions on what’s going to happen. It’s very interesting.” Is greed still good? We’re guessing not.

I’ve gotten to meet lots of interesting folks since I first began reporting on the scene at Michael’s three years ago and there’s none nicer than Ira Yoffe, who joined me for lunch today to talk about his exciting new venture. After spending 29 years with Parade — the last nine as vice president, creative director, and head of its in-house advertising agency — Ira is striking out on his own. He’s launching Yoffe Media Group in January because, he says, the time has never been better for entrepreneurial creative businesses. “Last fall, when budgets were being cut, money on creative was one of the first things to go. This is the time to re-invest in promoting your product.” Ira plans to run his “virtual agency” without costly overhead by putting together creative teams comprised of talented freelancers wherever they may be. On Friday, he’ll be inking a partnership deal with Rosica Strategic Public Relations. “There is no need for talent and creativity to be limited by location or the limits of outdated technology,” he told me. “Now, more than ever before, it’s possible for clients to benefit from work that is being produced by the best and the brightest in the world.” He expects that his agency-without-walls philosophy will result in “a better quality of work” and the ability to “pass the savings on to the client.” Sounds like a winning strategy to us.

Here’s the rundown on today’s crowd:

1. Late arriving producer Joel Silver and a table full of holiday revelers including, we hear, his wife and son.

2. Peter Brown

3. ‘Mayor’ Joe Armstrong and Don Welsh (Long time no see!)

4. The New York Observer’s resident newlywed Jared Kushner (Mazel tov!) and Steve Rubenstein

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