I’ve been looking forward to today’s Michael’s lunch for quite a while. David Zinczenko, who I met in this very dining room many years ago, was joining me with his business partner Stephen Perrine and Patrick Connors, the new publisher of Men’s Fitness. As most faithful readers of this column know, Dave, arguably one of the highest profile editors in history during his tenure as EIC of Men’s Health, and Stephen, head of Rodale Books, were unceremoniously fired from their positions at Rodale last November. The news shocked industry insiders and made headlines all over the media landscape, most notably in a piece penned by Keith Kelly for The New York Post where Maria Rodale cattily commented that David could now go on living his “high-profile life.” When asked if his departure would hurt the brand, she sniped, “It’s not Dave’s Health –  it’s Men’s Health.” Jealous much?

I was thrilled to score the exclusive first sit-down with Dave and Stephen to get the real story behind their firings, an overview of their new venture, Galvanized Brands, and the first look (which Patrick brought along hot off the presses today) of the June issue of Men’s Fitness, the result of their collaboration with their first client, AMI. Dave and Stephen are co-founders and CEO/president and chief creative officer, respectively, of their new firm. Stephen describes Galvanized Brands as a “broad-based brand building and media company that helps other companies unlock their hidden value specializing in health and wellness,” and the duo is positively euphoric about the company’s prospects.

Patrick Connors, David Zinczenko, Diane Clehane and Stephen Perrine

Not surprisingly, it turns out Dave’s living a “high-profile life” that made millions for his former employer has its advantages. (The highly successful Eat This, Not That series he wrote while at Rodale sold 7 million copies in North America.) Last month, it was announced Random House gave Dave distribution and a multi-million dollar deal for his own imprint, Zinc Ink, through its Ballantine Bantam Dell division. As part of the deal, Dave will pen three health/fitness books, the first of which will be published in 2014.  Zinc Ink will publish six to 12 non-fiction and lifestyle books annually — and Dave will share in the profits. He explained that, in addition to Zinc Ink, Random House is prepared to create a series of imprints, like say, AMI/Galvanized, tied to media brands which Random House will publish and distribute. There are currently “half a dozen” AMI/Galvanized book idea percolating, and Stephen told me the first book will be published some time this summer.

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Compared to the past few Fellini-esque Wednesday’s at Michael’s, today’s crowd was pretty low key. That said, the usual suspects were at their regular perches and the people watching quotient was satisfied by regular Star Jones (dressed to kill) and Melania Trump who, I must say, looks as if she doesn’t have a care in the world. Perhaps that’s because she doesn’t… unless, of course, she’s worries about hubby Donald Trump‘s war against President Barack Obama. Something tells me she’s able to look beyond that and focus on the positive. But you knew that, didn’t you?

I was joined today by Scalamandre’s smart, savvy and sartorially splendid president Steven Stolman, fresh off the plane from London but looking none the worse for wear. I first met Steven back in the nineties when he was designing power suits (remember them?) for Albert Nipon. Since then, Steven has sold his own eponymous collection out of his charming store in Southampton, consulted for preppy icons Lilly Pulitzer and Jack Rogers, and even dabbled in the not-for-profit world. Today, says Steven, he is happily ensconced in the “job of a lifetime.” It couldn’t happen to a nicer guy.

In just over a year and half at the helm of the legendary fabric house, Steven has forged exciting new partnerships that, he says, have broadened Scalamandre’s horizons while remaining true to its core customers of designers. A new line of decorative accessories developed exclusively for Barney’s is now available in New York, Chicago, Los Angeles, in Barney’s oh so cool Chelsea Passage outpost and online. Next month, Christmas stockings fashioned from Scalamandre’s most iconic prints will be available at the store with coordinating pillows. Just the thing for your country estate, no?

Diane Clehane and Steven Stolman

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It was the usual Wednesday mix of moguls (Jon Tisch), media men (Richard Beckman, Mike Perlis) and television honchos (Henry Schleiff) today at Michael’s. With this Type A crowd, summer vacations are for slackers — at least until August. From the looks of things, there were plenty of deals being done (or at least pitched) between bites.

I was joined today by Eliot Spitzer and Lisa Linden. The last time the three of us had lunch, New York’s former governor was headlining his own show on CNN, In The Arena, which replaced the short-lived Parker Spitzer which he launched with co-host Kathleen Parker in 2010. About a year ago, CNN boss Ken Jautz cancelled In The Arena in a shakeup of the network’s primetime lineup. “I’m very happy with the show we did and the ratings we got, which were good to compared to what they’re getting now,” Eliot told me.  Not surprisingly, he says he prefers and is better suited for Current TV’s politically charged environment. “Current has an ideology. There’s no pretense; we’re open about it. CNN tries very hard to position itself as an non-ideological news network, but there’s no objectivity in network news. It would be better for all of us if we just accepted that.” Therein lies the major issue with his former employer’s rating woes, says Eliot: ”CNN has a serious question of what it is and they’ve got to answer that.”

Having stepped in seemingly hours after Keith Olbermann was booted from Current TV, Eliot took to the airwaves with the aptly titled Viewpoint in Olbermann’s old time slot with no promotional campaign or PR machine to attract viewers (although Olbermann’s own campaign to get his side of the story out gave the fledgling network plenty of attention). But the show does have co-founder Al Gore‘s support (he’s been a guest on Viewpoint) and Eliot says Joel Hyatt is very involved in the “day-to-day” running of the network. “They have been great. I’ve known Al since 1999 and I like him very much. He’s a great guy.” (BTW you can see what Joel had to say about all those supposed dust-ups with Olbermann in this Mediabistro interview.)

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It’s been a pretty wild winter at Michael’s. Far from suffering from the seasonal doldrums, the place has been operating on full tilt every Wednesday with a fresh array of A-listers that always make for some pretty good people watching. Today was no exception.

Besides the jam packed dining room filled with boldface names, Peggy Siegal was hosting a party for Ewan McGregor and Emily Blunt to celebrate the release of their latest picture, Salmon Fishing in the Yemen. I caught up with Emily (I loved her scene-stealing turn with Anne Hathaway in The Devil Wears Prada) when we both stopped by Katie Couric‘s table to say hello. “It is a bit unusual,” Emily said when I asked her about the movie’s quirky title. “I’m hoping that it will make people want to check it out and see what it’s really all about. It’s really a lovely love story.” I saw the trailer, I told her, and it does look pretty romantic. “It is! I hope people will like it.” Emily has been making the rounds to promote the film and has a funny Q&A in this week’s New York magazine where she talks about she and her husband, John Krasinski (the cute guy on The Office) being neighbors with Jimmy Kimmel. Everyone, it seems, loves her hubby including Katie. “He’s just so adorable,” Katie told Emily, who could hardly disagree.

I was joined today by Bravo’s newest reality star, matchmaker Lori Zaslow, whose show Love Broker premiered this week, Bravo’s SVP of Communications Jennifer Geisser, and communications manager Ryan McCormick. I caught Lori’s first show and her Monday night appearance on Watch What Happens Live! A new Bravolebrity is born!

The White Plains native and former executive recruiter started her matchmaking business, Project Soulmate, in 2009 with childhood friend Jennifer Zucher and wasn’t looking for TV fame when Bravo came calling. Andy Cohen loved her “big personality” and was determined to get her on-air. ”Bravo loves the love space,” Lori told me. After an eight-month courtship, she finally relented and agreed to do the show. The series was shot in eight weeks last summer. Lori admitted being a little nervous about seeing the finished product. Based on  the first episode, it seems she had nothing to worry about. In the days since the premiere, she’s been deluged with calls from folks looking to make a love connection, including plenty of mothers looking to find mates for their sons. Says Lori, “I realize just how good this could be for our business.” Yup.

The married Manhattan mother of two told me that she’s always been a “natural connector” matching friends, family and strangers with potential mates, ‘Mommy’ friends, nannies and even housekeepers. But she’s clearly most passionate about helping people find love. “No one can’t live without love. It’s scientifically proven that married men live 10 years longer than single men,” she says. “Why isn’t love put first in people’s lives? Today people are working so hard on their lives and careers, but they don’t make time for love. It’s all about striking the right balance.” Lori works exclusively with New York clients, so I asked her why it’s so hard to find the right person in Manhattan. “It’s so easy to meet people here, but it’s really hard to connect,” she explained. “There are too many distractions.” That’s where she comes in. Most of her clients (“98 percent”) are men, and she needs “20 times the amount of women” in order to find the right mate for those looking for love. How does she do it? ”I’m fearless when it comes to love,” she says.  ”I will always go up to anyone who looks interesting and ask, ‘Are you single?’ Most people are flattered. Who wouldn’t want to meet someone great if they’re looking?”

Lori says that there is no bad place to meet “your soul mate” —  it’s just a matter of being open to the experience. The gym, Whole Foods on Sunday nights when most men do their shopping, and even jury duty are fertile ground. Just don’t go looking in places where you wouldn’t ordinarily go. ”Don’t join a runners’ club if you hate running,” she advises. “Like goes to like. Be who you are. Enjoy yourself and enjoy your life.”

Here’s a rundown on today’s crowd:

1. HollywoodLife.com editor in chief Bonnie Fuller and PMC vice chairman Gerry Byrne. In attendance: BuzzFeed founder Jonah Peretti, Ann Lawlor, The Weinstein Company’s Meryl Poster, fashionista Fern Mallis, Mesa Global’s Mark Patricof, style expert Jill Martin, AdWeek‘s Lisa Granatstein and HollywoodLife.com publisher Carlos Lamadrid.

2. Terry McDonnell and CBS News This Morning‘s Gayle King

3. ‘Mayor’ Joe Armstrong, who was brandishing a cane. A little birdie told me the mayor was hobbled by too much bronco busting. Be careful out there!

4. Wowowow.com’s Joni Evans and Liz Smith. Great to see you!

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— DIANE CLEHANE

Before dashing off to their summer cottages in the Hamptons for the long holiday weekend, the media mavens and moguls were at their regular perches at Michael’s today for a bit of last minute networking. It was SRO at the bar and the dining room was jam packed, because the Garden Room was reserved for a party hosted by the cast of Damages, the water cooler legal drama starring Glenn Close as a ruthless Manhattan attorney.

Last year, FX cancelled the show after three seasons, but it got a stay of execution from Direct TV which will air the season four premiere on July 13. I caught up with the series’ co-creator and show runner Daniel Zelman (who happens to be Debra Messing‘s husband, in case you didn’t know) before the party to find out what he thought of the move. “FX was wonderful and terrifically supportive, and Direct TV has been great. We’re thrilled about their commitment to the show,” he told me, adding that Damages will be the first stateside television series to air exclusively on the company’s new Audience Network. (They also aired the beloved but viewer deprived Friday Night Lights, which they shared with NBC.)

I asked Daniel what ripped-from-the-headlines news story would serve as the inspiration for the upcoming season. “The privatization of  war industry,” he told me, saying that the new scripts are “loosely based” on those stories about for-hire firms like Blackwater who are paid to go to Iraq and Afghanistan. “The stories behind the for-profit companies involved in the war effort are very interesting. There is a lot to explore,” he said.  Last season’s scalding Shakespearean version of  the Madoff saga certainly made for very compelling human drama, and Daniel says that while there is no single larger than life figure this season, faithful viewers will be rewarded. “At the end of it, we hope they feel like they’ve been watching a 13-hour movie and feel satisfied with their investment.” With a stellar cast (all in attendance today) headed by Close, Rose Byrne (loved you in Bridesmaids!), John Goodman and Dylan Baker, we’re sure viewers will have plenty to chew on. We’ll be watching.

I had a lively lunch today with Self’s editor-in chief Lucy Danziger who arrived on her scooter with entertainment director Laura Brounstein. Rounding out our foursome was Huffington Post’s new women’s editor Lori Leibovich who is busy these days getting ready to launch a host of new verticals including ones devoted to parenting, baby boomers and pets.

Lucy just celebrated her 10th anniversary at Self , and she’s more energized than ever. She gave Lori and me a quick tour of Self’s July issue with cover girl Zooey Deschanel on the magazine’s iPad App which featured videos of fashion spreads with Cobra Starship set to music and stop action video demonstrating the exercise moves in the fitness features. This being ‘The Music Issue,’ Lucy and her team came up with some clever ways to get readers’ heart rates up, including playlists designed to motivate and slim them down. “Music is scientifically proven to be a powerful fitness tool,” she says. Just ask May’s cover girl Gwyneth Paltrow.

It was clear from seeing Lucy zip her way around her iPad during lunch that she has completely embraced her magazine’s digital doppelganger (which just launched in April with cover girl Kim Kardashian hosting live chats) and sees it as a way to connect with her readers like never before.  ”The print magazine is great. It refreshes a reader’s commitment on a monthly basis,” she explained. “But we can reach the same reader every day with something new with our App. We refresh our content every day and are constantly coming up with new ways to make our readers feel more involved. We had three million uniques last month and, in the digital world, we can reach those readers 24/7.”

Here’s the rundown on today’s crowd:

1.  Lucy Danziger, Laura Brounstein, Lori Leibovich and yours truly

2. Peter Brown

3. ‘Mayor’ Joe Armstrong and Sherrie Westin

4.  PR scion Steve Rubenstein

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— DIANE CLEHANE

I knew I was in for an interesting afternoon when I saw ’80s icon Joan Collins and former Yankee skipper Joe Torre arrive at Michael’s within minutes of each other. Where else would you possibly expect to run into two icons at the opposite ends of the pop cultural spectrum at lunch in Manhattan? The funny thing was barely anyone noticed. The  crowd was much too busy trying to figure out what all the media moguls were discussing at their tables. Sorry to disappoint, but I can’t read lips so I’m not much help on that front. However, I can report these captains of industry barely took a breath between bites and there were a lot of points being made with forks in the air.

Here’s the rundown on today’s crowd:

1. Discovery ID’s head honcho Henry Schleiff, holding court with four important-looking folks

2. Joan Collins, husband Percy Gibson and an unidentified preppie. The Dynasty star was in full diva mode as she sauntered to her table peering out at the crowd from beneath the brim of her gray cowboy hat. Alexis Carrington lives!

3.  For a minute we thought Bono might be stopping by when we heard manager Paul McGuinness had reserved the table, but it turned out his guests were two folks who definitely were not members of U2.

4. Mike Ovitz, talking a blue streak while his lunch date spent much of the time listening with his arms crossed. Whatever could that body language mean?

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— DIANE CLEHANE

It’s nice to see there are still plenty of writers who can afford to eat at swanky restaurants these days. Today, the dining room at Michael’s was brimming with scribes of every stripe and their fabulous friends. I was heartened to hear from a handful of fellow scribes that they’ve got lots of new projects in the works. Good news indeed!

As usual, there were also plenty of famous faces to liven things up. Kathie Lee Gifford was first to arrive with her pal Sunny Lucani. Despite the frigid temps outside, the Today show host was rocking open-toed Gucci heels (without hosiery, of course) and a jade sleeveless sheath. “I’m always hot!” she joked. I just had to compliment the seemingly ageless morning show vet on her longer, blonder locks. “The same woman (Jacquie Poldoro) has been coming to my house for years to do my nails and hair,” she told me. That’s quite a house call. As she does every Wednesday, Kathie Lee was having an early lunch before heading off to see a Broadway show with friends. (Her co-host and fellow Michael’s regular, Hoda Kotb, dished about their girls’ nights and meeting Kathie Lee’s mom in an interview with us last year.) This week, the gals were going to check out David Mamet ‘s Race. Kathie Lee tells me the hands down favorite of the season so far has been A Little Night Music with Angela Lansbury (“She’s incandescent!”) and Catherine Zeta Jones. “It was just fabulous!” We’re getting our tickets this week.

Here’s the rundown on today’s crowd:

1. ‘Mayor’ Joe Armstrong, enjoying a friendly lunch with pals, including author Chris Buckley, Jean Halberstam, Michael Clurman, and Sharon Hoge.

2. Patrick Murphy, Joan Jakobson, and Betsy Gottbaum

3. Kathie Lee Gifford with Today show co-host Hoda Kotb and pal Sunny Lucani

4. Barry Diller and a bespectacled gent we didn’t recognize

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Right now, the public memorial for Walter Cronkite is just getting started at Avery Fisher Hall at Lincoln Center.

TVNewser editors Chris and Kevin are on the scene and Tweeting from the event. So far, they’ve spotted NBC News‘ Steve Capus chatting with Rick Kaplan of CBS, Liz Smith sitting next to former Foxnews.com columnist Roger Friedman along with news anchors Diane Sawyer, Barbara Walters, Charlie Gibson and Dan Rather.

Cronkite’s longtime home CBS will is streaming live coverage of the service on CBSnews.com and TVNewser will have a full report on the memorial later today.

Will you be tuning it to the Web-cast?

TVNewser: Gathering For The Walter Cronkite Memorial Service

FishbowlLA: The Minnesota Supreme Court certifed Al Franken as the Senate winner after close to a year of fights put up by Republican rival Norm Coleman. Finally!

TVNewser: FoxNews.com entertainment columnist Roger Friedman has sued his former employer for wrongful termination.

MediaJobsDaily: A new tool created by WANTED Technologies shows that reporters should move to Atlanta, Dallas, Los Angeles or New York in order to find work. Well, we all know how crappy the job market is here, so maybe you’ll have more luck in one of those other cities.

Mediaweek: Sources say that OK! magazine paid $500,000 for the picture of Michael Jackson en route to the hospital it ran on its cover.

We were expecting a celeb sighting or two since it’s Upfront time — the week the networks trot out their overpaid and underfed stars to shill for their supper — but alas, there were no signs of McDreamy or Matthew Fox anywhere. (Thankfully, we didn’t see any cavemen either.) Disappointed, we settled in at our regular perch at the bar to survey the suits and check out the regulars when our pal publicity maven Leslie Stevens appeared on the scene. A scheduling snafu left Leslie solo, so she gamely pulled up a stool and chatted up lunchtime chronicler Diane Clehane. The tireless pitchwoman told us she only had time for a quick bite because she was en route to D.C. to attend the launch party of the Onion Express, a joint venture between “America’s Finest News Source” — The Onion — and The Washington Post. Tonight’s soiree is expected to draw the likes of Christopher Hitchens (just don’t get him started talking about religion) and Christopher Buckley as well as “a bunch of politicos.” See, there really is life outside of New York.

Here’s a rundown on the rest:

Table 1. Glamour‘s Cindi Leive, Allure‘s Linda Wells, Playboy‘s Chris Napolitano and a few folks we didn’t recognize having their monthly “editor’s lunch.”

2. Ben Silverman and guests. The ubiquitous Ms. Stevens is throwing a party for the reality show guru (The Biggest Loser, The Restaurant) at the new karaoke joint Spotlight Live (we hear J.Lo has been by) on Thursday night for the crowd in town for the Upfronts. Sorry, by invite only …

3. Terry Allen Kramer and a table full of guests. (We’re told Mayor Joe Armstrong is not MIA, but simply enjoying a trip across the pond to London. Hurry back!)

4. Norman Pearlstine, sporting a military-looking buzz cut, with two equally close-cropped young gents.

5. Arnold Scassi and Parker Ladd. After witnessing Mr. Ladd take a call at the bar we’re amused to report he might be the only adult male in New York City that doesn’t own a cell phone.

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