On Monday, BuzzFeed’s Myles Tanzer introduced a whole new audience to Angela Cheng, a pseudonymous music blogger who recently shifted her very questionable act from examiner.com to the URL popmusicgadfly.com.
Entangled in this trail is former Billboard editorial director Bill Werde and industry superstar Lady Gaga. The publication of the BuzzFeed story led Werde to reluctantly chime in via Tumblr and sparked a follow-up post from Cheng on April 1. We’re going to focus on Werde’s post, since it addresses the “Culpability of the Media” and what appears to be some very lazy reporting:
On November 17, 2013, “Sabrina O’Connor” [another mysterious examiner.com blogger byline] posted a story on Examiner.com that claimed Lady Gaga’s Interscope label had spent $25 million to promote her album ARTPOP, which had been released 11 days earlier.
Within days that number had been repeated in seemingly any outlet that could credibly cover such a matter: Business Week; New York magazine; Business Insider. A couple of weeks later, the New York Post published a razor-sharp hatchet job on Gaga, once again, floating the $25 million figure.
(Credit where it’s due: the only outlet I could find that called bullshit, and did it the very next day, was Roger Friedman at Showbiz 411.)