If you’re a surfer, you’re most likely already familiar with The Inertia, a super-slick website covering all things big-wave. What you may not know is the critical role played in the genesis of the site by the long reach of NYC.
The site is the brainchild of Zach Weisberg who, back in 2010 as editor-at-large of Surfer magazine, wrote a controversial blog post about racism in the sport. After refusing internal pressure to take it down, the post was nonetheless taken down by his publisher, leading Weisberg to quit and paddle out in search of his next venture.
Weisberg happened upon a seminar given by Arianna Huffington, and was so inspired by her presentation that he was able to apply her vision for new media into the world he inhabited. “I listened to her talk and her vision at the moment; I felt that it could work perfectly in the world of surf and action sports. I decided to give it a shot, to try and build that.”