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Posts Tagged ‘Tumblr’

Yahoo Expects $100 Million in Ad Sales from Tumblr

During a quarterly earnings call, Yahoo CEO Marissa Mayer revealed her vision for Tumblr — a $100 million vision. According to Mayer, the blogging platform will bring in $100 million in ad revenue next year. Mayer also said that Yahoo’s native advertising business will rake in $250 million.

That’s music to the ears of Yahoo investors, who were a bit concerned when Mayer decided to plunk down more than $1 billion for Tumblr last year.

The Wall Street Journal reports that since Yahoo acquired Tumblr, its audience has increased by 40 percent to 420 million users and registered blogs have doubled to 206 million.

What does this all mean for Tumblr users? More ads. A lot more.

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Morning Media Newsfeed: USA-Ghana Sets Ratings Record | Apple Settles eBook Suit

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USA-Ghana Sets Ratings Record for ESPN (TVNewser)
ESPN’s last World Cup before turning over the broadcast rights to Fox Sports is off to a good start: Monday night’s USA-Ghana match was the most-watched men’s soccer match ever on ESPN or ESPN2, drawing 11.1 million viewers per minute. Capital New York Univision averaged 4.8 million viewers for its language coverage, according to overnight data from Nielsen. All told, an average of 16 million people watched the game live on television, with at least 1.4 million more watching (legally) online. Bleacher Report But even before that game, ESPN was already enjoying some of its best ratings ever. Through the first 11 games, the networks of ESPN, ESPN2 and ABC had averaged about 3.7 million viewers. That was a 2 percent bump over the 2010 World Cup, which of course included a weekend game featuring the United States and England on ABC. If the ratings from that England match are removed, ratings were up a rather mind-blowing 37 percent. AllFacebook Team USA’s thrilling 2-1 victory caused some 10 million Facebook users to produce more than 15 million interactions on the social network, according to the Facebook Data Science Team. Variety The soccer tourney has already broken the previous global record for online-video streaming. Monday’s Germany-Portugal match drove a peak of 4.3 terabits per second of streaming video on the Akamai Technologies content-delivery network — blasting past the previous high of 3.5 Tbps for the U.S.-Canada men’s hockey semifinal during the 2014 Winter Olympics. The streaming-video peak for the USA-Ghana match came in at 3.2 Tbps, behind last Friday’s 3.5 Tbps for the Spain-Netherlands contest, according to Akamai.

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Gawker Media ‘Kegerator’ Has Its Own Website

JoyrideKegeratorThere’s an interesting factoid in the latest bit of press for Queens-based and now bi-coastal company Joyride Coffee Distributors. According to freelance Post contributor Maridel Reyes, employees at one NYC media company have the option of making sure – before they get out of their chair – that a trip to the iced cofee “kegerator” will be worth the walk:

Joyride’s first kegerator was installed at Gawker last May — and the media company’s kept it ever since. It even maintains a website where workers can check if the keg is empty or not.

The list of media companies running on Joyride coffee is long and impressive. Besides Gawker, their product adorns the offices of Twitter, BuzzFeed and Mashable.

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Morning Media Newsfeed: Separatists in Ukraine Seize TV HQ | CNN Raises Ethical Questions | Gregory Slams Report

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Separatists Seize Control of TV HQ in East Ukraine City (Reuters)
Pro-Russian separatists on Sunday seized control of the offices of regional state television in the eastern Ukrainian city of Donetsk and said they would take it off air and broadcast a Kremlin-backed Russian channel instead. Sky News Four men wearing masks and armed with truncheons were standing at the entrance to the building in Donetsk, while more separatists could be seen inside wearing camouflage fatigues. The regional governor’s office and the city hall in Donetsk have already been seized by separatists. NBC News About 15 police officers were standing a short distance away but were not trying to resist the separatists. A crowd of around 400 people surrounded the building and shouted “Russia!” and “Referendum!,” a reference to a vote the separatists want to hold on seceding from Ukraine. The protesters later drifted away, but the separatist guards on the doors remained. One of the masked men at the entrance, who asked why the building had been seized, said: “They show lies; they try to influence the people and they broadcast misinformation.” The Guardian The station’s shaken director, Oleg Dzholos, emerged soon afterward to say that the separatists had brought with them a technician who was turning off Kiev television and replacing it with Rossiya 24. The Russian state channel calls Ukraine’s pro-western leaders “fascists” and frequently runs montages of them with footage of the Nazis. “We hope to continue broadcasting,” Dzholos said. His staff of 250 would be back at work on Monday morning, he said. WSJ Sunday’s incident marked an escalation in the struggle between pro-Russian protesters who want to turn Ukraine’s industrial heartland into a sovereign republic and Kiev’s interim government, which has tried, without success, to defeat a separatist rebellion that threatens the unity of the country. Ukraine accuses Russia of stirring up the separatist unrest by broadcasting strident anti-Kiev views on Russian television channels and by sending covert operatives to help organize the insurgency, particularly in Slovyansk, a city north of Donetsk that has been taken over by heavily armed gunmen. Moscow denies any role.

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Morning Media Newsfeed: Turkey Bans Twitter | Netflix CEO Blasts ISPs | Carney Not Prompted

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Twitter Goes Dark in Turkey Hours After Country’s PM Threatened to ‘Wipe Out’ Service (TechCrunch)
After Turkish Prime Minister Tayyip Erdoğan promised that he would “wipe out” Twitter after it apparently ignored court orders asking the site to remove certain corruption allegations, the service has gone dark in the country. WSJ The move, confirmed by the telecommunications regulator and the state news agency, sent shock waves across Turkey, which is one of the top 10 users of Twitter worldwide with more than 10 million users. Turkish citizens have increasingly turned to the medium to voice opposition to the government and organize demonstrations as mainstream media have avoided criticism of Erdoğan. Variety At a rally in Bursa, Erdoğan pledged to do away with Twitter completely. “We will eradicate Twitter,” he said. “I don’t care what the international community says. Everyone will witness the power of the Turkish Republic.” Tensions between Erdoğan and Twitter had been building for some time. On Feb. 25, the prime minister claimed a “robot lobby” was targeting government through Twitter. He also threatened on March 6 to shut down both Twitter and Facebook in Turkey “if necessary.” Bloomberg Businessweek Erdoğan said the microblogging service ignored court orders to remove content related to a government corruption scandal. The tweets targeted by the premier are from an anonymous user going by the name of Haramzadeler, a Turkish phrase that means Sons of Thieves. The person or persons have been leaking documents and audio files described as the results of a 15-month prosecutor-led investigation into corruption in Erdoğan’s government. Time Those who tried to access Twitter Thursday were taken to a statement from Turkey’s telecommunications regulator that cites court orders allowing the government to ban Twitter. In 2013 during the Occupy Gezi protests, Erdoğan called all of social media “the worst menace to society.” The Washington Post / Morning Mix After Turkey’s Twitter was apparently disabled, the hashtag #TwitterisblockedinTurkey went supernova, though Twitter is still accessible via the site’s SMS service, which allows Turks to text in a tweet.

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Morning Media Newsfeed: Yahoo!’s Media Plans | NBC Gears Up for Olympics | Dr. Oz Covers Mag

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Yahoo! Launching Digital Magazines, Starting With Food (Adweek)
Yahoo! is getting into the magazine business. During a keynote presentation at the Consumer Electronics Show (CES), CEO Marissa Mayer announced several new products, including a planned line of digital magazines, starting with Yahoo! Food. A similar product is in the work for Yahoo! Tech, which is being helmed by former New York Times columnist David Pogue. Mayer also used her CES keynote to unveil Yahoo! News Digest, a twice daily mobile news product that aggregates and synthesizes news from across the Web. USA Today The ventures represent the latest manifestation of Mayer’s emphasis on creating original material as a key part of her effort to turn around the fortunes of the tech company. The Verge When the news-summarizing startup Summly shut down last March, it was easy to imagine the company had simply been swallowed by the Yahoo! machine. Like so many founders before him, Nick D’Aloisio had sold his company to Yahoo! only to see it shuttered soon after. Its core technology was absorbed into Yahoo!’s news app less than a month later, used to summarize the day’s events. That was the last we heard from D’Aloisio, who sold Summly to Yahoo! for a reported $30 million at the age of 17 — until Tuesday. NY Observer / BetaBeat A buzz balloon about Yahoo!’s CES appearance and new product unveiling has been building and building, and now it’s popped, raining tiny chunks of news stories (“atoms”) on the heads of tech journalists everywhere. It’s not a disappointment, provided you were searching for yet another way to consume news in 2014. Ad Age / Digital Over the past year, Yahoo! has re-launched email, the homepage and Flickr. Now it’s time for a new look for its old ad business. Yahoo! is doing away with two of its highest profile ad-tech products — Right Media and Genome — and unveiling a new one, Yahoo! Advertising.

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Morning Media Newsfeed: ESPN Lays Off Hundreds | Tumblr Employee Payday | More Gov’t Snooping


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Sources: ESPN Laying Off Hundreds (Deadspin)
ESPN laid off a portion of its staff Tuesday, a network spokesman confirmed to us. How many? ESPN won’t say. A tipster told us earlier that it would be more than 400 staffers. A source at ESPN said that number is a little high, but it appears to be in the hundreds. FishbowlNY An ESPN spokesperson emailed to tell us that they hadn’t cut 400 staffers. When we asked how many were let go, “We’re not getting into particulars but it is fewer than 400″ was all we got back. USA Today / Big Lead Sports According to an ESPN source, the layoffs will come mostly, but “not exclusively,” from tech and sales departments (think regional offices: Denver, Las Vegas, Seattle). ESPN is reviewing its entire studio production department over the next three-to-four weeks, which is about 2,800 employees. It is possible some shows will be cut. These layoffs are part of a Disney-wide process. THR News of layoffs comes less than two weeks after Disney’s media networks segment rose 6 percent to $4.96 billion, with operating income up 8 percent to $1.86 billion. One of the company’s most consistently lucrative properties, ESPN has enjoyed increased affiliate revenue in 2013. Read more

Morning Media Newsfeed: ESPN Lays Off Hundreds | Tumblr Employee Payday | More Gov’t Snooping


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Sources: ESPN Laying Off Hundreds (Deadspin)
ESPN laid off a portion of its staff Tuesday, a network spokesman confirmed to us. How many? ESPN won’t say. A tipster told us earlier that it would be more than 400 staffers. A source at ESPN said that number is a little high, but it appears to be in the hundreds. FishbowlNY An ESPN spokesperson emailed to tell us that they hadn’t cut 400 staffers. When we asked how many were let go, “We’re not getting into particulars but it is fewer than 400″ was all we got back. USA Today / Big Lead Sports According to an ESPN source, the layoffs will come mostly, but “not exclusively,” from tech and sales departments (think regional offices: Denver, Las Vegas, Seattle). ESPN is reviewing its entire studio production department over the next three-to-four weeks, which is about 2,800 employees. It is possible some shows will be cut. These layoffs are part of a Disney-wide process. THR News of layoffs comes less than two weeks after Disney’s media networks segment rose 6 percent to $4.96 billion, with operating income up 8 percent to $1.86 billion. One of the company’s most consistently lucrative properties, ESPN has enjoyed increased affiliate revenue in 2013.

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New York Times Puts Tumblr Dashboard in Print

Yahoo! buying Tumblr is a big deal, so The New York Times went all out with its coverage today. There’s a piece about Yahoo! moving into the old Times building on 43rd Street, but the most noticeable piece is in the Business section. There Times readers can find a giant replica of a Tumblr dashboard, complete with headlines and articles about the acquisition. It’s a cool and creative way to discuss the news.

There’s also a photo in the dashboard of Marissa Mayer laughing with David Karp (Tumblr’s founder and really, really rich dude). Oh, and on A1, the Times ran a piece about how Karp dropped out of school.

He was still home schooled though! So you know, do your homework, kids.

[Image: Tumblr, duh]

Morning Media Newsfeed: DOJ Targeted Fox News | Voice Writers Quit | Karp Nets $250 Million


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Fox News: ‘We Will Unequivocally Defend’ Rosen Against ‘Chilling’ DOJ Investigation (TVNewser)
Fox News executive VP of news Michael Clemente released the following statement on Monday to TVNewser with regard to James Rosen being targeted by the Department of Justice: “We are outraged to learn [Monday] that James Rosen was named a criminal co-conspirator for simply doing his job as a reporter. In fact, it is downright chilling. We will unequivocally defend his right to operate as a member of what up until now has always been a free press.” FishbowlNY According to court documents, the DOJ used Rosen’s Justice Department security badge to watch when he came and went from the State Department, acquired a search warrant for his personal emails, and monitored his phone calls with a government advisor suspected of leaking intelligence. The New Yorker / News Desk Rosen was not charged with any crime, but it is unprecedented for the government, in an official court document, to accuse a reporter of breaking the law for conducting the routine business of reporting on government secrets. TVNewser The AP made waves last week after it was revealed that the DOJ targeted the personal and professional phone lines of hundreds of journalists in an apparent attempt to determine who leaked information. Slate They’re going after him not as a witness to a crime — nor as a pressure tactic to get him to give up his source (in this case, the source has already been caught) — but rather, in the words of a Justice Department affidavit, as “an aider, an abettor, and/or a co-conspirator.” In short, as someone who might be indicted under the Espionage Act. This has never happened in this country. (Even in the Pentagon Papers case, several newspapers were served injunctions not to publish stories, but no reporter or editor was ever investigated, much less tried, as a co-conspirator.) If the prosecutors go through with their threat, the entire enterprise of national security journalism — which inherently involves uncovering secrets, to some degree — will be in jeopardy. Politico / Politico 44 White House press secretary Jay Carney wouldn’t comment Monday on the ongoing national security leaks case involving Rosen, after a weekend news report detailing the Justice Department’s surveillance of him. “I can’t comment on an ongoing criminal investigation, nor should I,” Carney said in response to one of several questions on the case, offering a similar answer each time. Read more

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