Poor Taylor Swift. So young, talented and rich and yet… Her face doesn’t sell magazines. Swift has appeared on the cover of a slew of glossies — from Vanity Fair to Glamour to Elle — but unlike The Kim Kardashian Effect of years ago, her image doesn’t mean much.

According to WWD, each time Swift has appeared on a cover, the sales have been nowhere near what would be expected. When Swift was on Vogue, the issue only sold 329,371 copies. That was way below Lady Gaga’s issue, which registered 602,000 issues sold. Her Cosmo cover ended up being the worst-selling issue for the magazine. And while Swift’s Glamour cover was good 443,000 copies sold, once again the songstress was beaten out, this time by Lauren Conrad. Now that’s depressing.

The evidence is clear: A Swift cover doesn’t guarantee better sales. So the only question now is, how long until Swift writes a break up song about magazines?