Everyone likes new things, right? Well, at least for the first couple days. Then new things become old and we’re bored with them again. For those who enjoy The Hollywood Reporter on their iPad, they have something new to enjoy. For now!
The magazine has revamped their app to include “all of the print magazine’s leading coverage of the entertainment industry in addition to app-only features such as a breaking news feed and user engagement on almost every page.”
THR has also made the app enticing to advertisers. ”Advertisers in the magazine who run 1/3 of a page or more will automatically have their ads run on the iPad platform for free,” Lynne Segall, publisher and senior vice president of THR, explained.
THR’s app is free through January 9, and new issues show up every Thursday via Apple’s subscription system.