The Wall Street Journal is taking the next step in the digital world. The daily business publication has launched a new universal app for both the iPhone and iPad, now available for downloading on the iTunes store.

It’s a watershed moment for WSJ mobile readers. Until now, the Journal offered two separate apps, one for each device.

The universal app features several enhancements, including more frequent updates and the same content offering across iPad and iPhone; faster download speed for daily editions; and an enriched user experience.

“The development of this app – and in general, increasing the efficiency and consistency across our products to enhance user experience – is a crucial step in the direction for new products in our pipeline,” Alisa Bowen, head of product at Dow Jones, says.

The Journal’s first universal app was launched last year with the WSJ Live app for video, which is also available on iOS platforms.