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Thrillist Kicks Off Some Very Big Travel Plans

Thrillist Media Group has launched its Travel Destinations vertical with two of North America’s most flavorful and European-like cities: Montreal and New Orleans.

CEO Ben Lerer told Ad Age that the company is currently profitable and has yet to touch an additional round of $13 million in funding raised last summer. Meanwhile, Hayden Lynch, a senior editor promoted to the position of executive travel editor, explained to Upstart that the goal is to provide a trusted add-on to other sources like guidebooks, optimized for mobile devices:

The content will be written by freelancers who have lived in each destination for an extended period of time, a mix of expats and English-speaking natives, says Lynch. Thrillist – known for its irreverent, just-us-guys-here style – won’t be offering its content in new languages, however amusing the results might be.

“No, one of the biggest impediments to that is the adherence to our tone and our voice,” Lynch says. “We would lose all control of our brand.”

Next up for the Travel vertical are Sydney, Rome and Berlin, with Thrillist aiming to cover a total of about four dozen destinations by the end of 2014. On the Thrillist Local side, there is currently one international city in the mix – London.

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