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Translation’s Steve Stoute Talks Jay-Z and Branding the Brooklyn Nets

Alas, our Media Beat conversation with Translation founder/CEO Steve Stoute has drawn to a close. In our third and final installment, the executive reflects on his early days in the music industry, in which he got his start “where everybody gets their start…in the shower.” Of course, the one-on-one with Stoute wouldn’t be complete without touching on his 15-year relationship with Jay-Z, which includes not only Translation collaboration and music fests such as Made in America, but most recently the logo, ticket and in-game design for the Brooklyn Nets. Regarding working with New York’s newest sports franchise, Stoute says, “How many times in your lifetime are you gonna get a chance to work on a sports team moving into a city from the ground up,” adding, “I take [the Nets project] very seriously…to make sure it’s perfect.”

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Translation’s Steve Stoute on Winning Bud Light: ‘A Sign That the Agency Had Grown Up’

Part II | Tuesday: Translation’s Steve Stoute on Mary J. Blige, Popchips and Advertising Stereotypes

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