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WABC Wins Big During November Sweeps

WABC/Channel 7 was the people choice for television station in the November sweeps period ended last Wednesday.

WABC beat out its competitors in every weekday newscast from early morning to late evening.

In figures from the Nielsen Company (obtained by WABC), Channel 7 was tops in Households and in a key demographic–Adults 25 to 54.

Starting with Eyewitness News This Morning with Lori Stokes, Ken Rosato, and Bill Evans, the newscast (after 5 a.m.) has a 25 percent advantage in Households, while more than double as many Adults 25 to 54.

At noon, the Stokes and Rosato return to the anchor desk with a 56 percent bulge over the closest competition in Households. That newscast was victorious with Women 25 to 54, winning by better than two to one.

WABC continues its ratings dominance in the evening after the jump.

At 5 p.m. with Diana Williams, Sade Baderinwa, and Lee Goldberg, WABC pulled ahead by 36 percent in the overall Households race. In the Adults 25 to 54 demo, WABC, according to their press release, beat out its two rivals (WCBS and WNYW) combined.

As for the 6 p.m. newscast, the anchors change (Bill Ritter, Liz Cho), but the results remain the same for WABC. The broadcast held a 61 percent advantage among Households, and a win in the Adults 25 to 54.

WABC made it a clean sweep of the sweeps, taking number one at 11 p.m. among Households and Adults 25 to 54. They won the pivotal demo by 56 percent.

WABC also netted big numbers on weekend mornings and 11 p.m. newscasts.

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