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61% of eBooks Consumed Online for Free in the UK

new study conducted by Ofcom and Kantar Media looked at the volume of eBook consumption, discovering that 61 percent of eBooks were “consumed online for free” in the UK.

The study also estimated that 79 percent of the people who “downloaded, accessed or shared e-books” used Amazon “to download, stream/access, or share computer software through the internet.” AppNewser has all the details:

According to the report, which looked at media consumption in the UK March-May 2013, Kindle dominated as the service used to download or access eBooks in the past three months … The study found that 61 percent of eBooks were free and only 39 percent cost money. 83 percent of these free eBooks were consumed legally and 17 percent were consumed illegally.

Editor’s Note: A previous version of this post incorrectly identified the portion of the sample mentioned in this survey. The Digital Reader has more about the study’s language.

(Image via 401(K) 2012)

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