InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

75% Of 16-29 Year Olds Read A Print Book In The Last Year: Pew Research

Despite the popularity of technology among teenagers and twenty-somethings, Americans aged 16-to-29 have read more print books than eBooks.
According to a new report from The Pew Research Center’s Internet & American Life Project which looked at the reading habits of this age group, 83 percent read a book in the last year. Seventy-five percent of this group had read a print book and 19 percent had read an eBook.

AppNewser has more: “Interestingly, the study found eReaders and tablets are not the main way that these young Americans read eBooks. Among those surveyed under the age of 30 who reads eBooks, 41 percent read them on their cell phone, 55 percent read an eBook on their computer, 23 percent of them read the eBook on an eReader and 16 percent had read them on a tablet.”

According to the report, this group of young people is not very aware of the availability of eBooks at libraries. The study found that 10 percent of those surveyed who said that they had read an eBook had actually borrowed one from the library. In addition, more than half of these people said that they were unaware that they could do so. Still, this group is interested in doing so. According to the report, 58 percent of those under age 30 that were surveyed said that they would be “very” or “somewhat” likely to borrow pre-loaded eReaders from the library if this option was available.

Mediabistro Course

Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampDevelop a plan for your book's success in our brand new online boot camp, Book Promotion and Publicity! Starting July 10, publishing and public relations experts will teach you the publicity skills needed to ensure a successful book launch, such as, how to create a social media kit, interact with fans and authors on panels, create a marketing newsletter and more! Register now!