To celebrate the release of the novel (published by Sourcebooks Jabberwocky imprint), Berk (pictured) hosted a book party at Dylan’s Candy Bar in New York City. Author and cupcake blogger Rachel Kramer Bussel covered the event at Cupcakes Take the Cake.
Check it out: “[The book] is about a group of little girls who form a cupcake club at their school, start a cupcake business, fight bullies and have fun baking, decorating and learning about each other … [the candy store] was set up with a chocolate fountain where you could get Peeps, marshmallows, Rice Krispie treats, pretzels, strawberries or bananas dipped in it, a cupcaketini cocktail, which had Frangelico, Bailey’s and Kahlua (adults only, obviously) and adorable custom mini cupcakes courtesy of Georgetown Cupcake, which managed to replicate the book cover exactly, with glitter!”
- A Curious Case in Texas: When Promoting a Book Becomes a Campaign Finance No No
- How to Use Cross-Promotion to Sell Your Book
- How to Ace a Speaking Engagement
- DIY Tips to Help Market Your Book