InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Barnes & Noble Makes Apps For ‘Julie’

Barnes & Noble is making plans to release the Nook Tablet in Europe.

At an event this week called Mobile Monday London, Barnes & Noble gave a marketing presentation explaining that the tablet appeals to moms, who have been nicknamed “Julie.” 

Seeking Alpha has more:

Julie’ does not like to consume apps on phones because she is “a bit afraid of data consumption,” and because of that B&N has found a good way to market apps to her: by making them free when she is in the store to try them out. This, she calls, “approaching the device from a content perspective.”

According to the article, the company is not doing the best job at inspiring app developers overseas.

eBookNewser has more: “While developers had lots of questions around such things as how international consumers will be able to make purchases without a U.S. credit card (right now a U.S. card is required), how developers will be paid in their own currency and how many Nook devices are projected to sell overseas, the presentation focused on vague marketing details.”

 

Mediabistro Course

Fashion Writing

Fashion WritingStarting September 23, work with the contributing editor at ELLE.com to get your writing published in fashion magazines and websites! In this course, you'll learn how to write fashion headlines, runway reviews, and fashion features, write compelling pitch letters, and gain insight into the fashion industry. Register now!