After reading the news, this GalleyCat editor contacted the bloggers’ agent, Jason Allen Ashlock from Movable Type Literary Group. We asked one burning question: What do these authors bring to the jaded world of blog-to-book deals that we haven’t seen before?
Ashlock responded: “The blog to book projects seem tired because so many of them have been one-trick ponies. They’re based around a gimmick: They tell a joke and then they tell it again and again. Image, caption, laugh. Image, caption, laugh. Their concepts are thin. The ones that have been really successful, and have a chance of making the backlist, have had a clear editorial voice: there’s an honest critique or cultural observation built into the ostensibly humorous project.”
He continued: “Stuff Hipsters Hate appealed to me for two reasons. First, it was a Tumblr site, so it had already been formed in a community and so wasn’t just being read, but was part of a subculture’s conversation about itself. I really think Tumblr is far superior in many ways to other blogging platforms because of this community dynamic.”
Ashlock concluded: “Second, the authors are truly writers. Their humor is not a result of a cheap gimmick; they have voice. I met the authors after their site had been up about a month, and no one knew yet that this site playfully blowing the whistle on indie scorn was written by two sweet, self-effacing magazine editors, a couple of soft-spoken twenty-something girls from Williamsburg.”
“They had so perfectly developed this voice that most readers thought the authors were a couple of bros from Manhattan. In other words, it was clear to me that they could really write, and not only would that talent would make this a more substantial blog-to-book project, but also that these two had writing careers ahead of them. And that’s what I’m looking for: career authors, not one-offs.”
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