AppNewser Appdata 10,000 Words FishbowlNY FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser MediaJobsDaily UnBeige SocialTimes

Borders CEO: ‘Publishers Are Going to Make or Break Our Ability To Transform This Company’

Earlier this week, Borders CEO Mike Edwards spoke with AnnArbor.com about the current status of the company as well as its plans for the future.

Edwards explained in the article : “All I can tell you is that we are here fighting to the end. We know we have a business plan that works, but it requires a lot of support to get it there, and our publishers are going to make or break our ability to transform this company at the end of the day.”

Edwards emphasized that Borders’ ability to weather the crisis is dependent on the support of publishers. He also spoke about the factors that lead to bankruptcy, the bonuses for executives, and office morale. Do you think Borders will be able to recover before the end of 2011?

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now!