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Buzz/PRThursday Jun 25, 2009
Now That's What We Call Beach Reading
This is all well and good, of course, but if you ask us, it doesn't go far enough—somebody get Isaac Mizrahi or Betsey Johnson working on a novel, stat! Wednesday Jun 24, 2009
Every Book Shall Have Its Soundtrack
Any other nonfiction authors care to give the format a try? Senior editor Ron Hogan is off to collect songs from 1970s Hollywood for a playlist inspired by The Stewardess Is Flying the Plane!; feel free to tell us what you come up with for your book... Monday Jun 15, 2009
The Fictional Letter Campaign
While promoting "Darkness Calls," the author is serializing a letter written by the hero of her demon-hunting series to his unborn daughter--the first installment was just posted at Romantic Times. After reading the whole letter, Publishers Weekly writer Barbara Vey admitted it made her cry. Here's more about the blogged missive: "The second excerpt will be posted on the popular science fiction and fantasy blog tor.com on June 15th; the third excerpt will be posted on June 22nd on Smart Bitches Trashy Books, a book review site for romance novels ... On June 29th, the day before Darkness Calls hits stores, the complete letter will be released to select blogs." Tuesday Jun 02, 2009
Showtime Network Develops Digital Tie-In for Amazon Kindle
In a new partnership, the cable network will offer Kindle readers the summer-long opportunity to download a free copy of the first script from Showtime's new show, "Nurse Jackie." According to Ad Age, the unique deal could forge more relationships between television and this new digital medium, paving the way for more scripts, tie-ins, and other text-based promotions on the Kindle. Here's more from Jon Haber, U.S. director of Ignition Factory, the "media shop" used by Showtime: "Nobody has figured out what the future ad model for a device like the Kindle is going to be ... [this] is the first step in figuring out how marketers can use this platform and provide some value to consumers from a content standpoint while finding a way to raise awareness and buzz about a product, or in this case a TV show." (Via Mike Cane) Monday Jun 01, 2009
Viral Video, Publishing, and PuppiesDuring BEA, scores of publishing types celebrated their accomplishments and plotted future successes. A smaller number of brave souls discussed projects that didn't work out the way they had planned--the most valuable kind of publishing intelligence. GalleyCat caught up with Doubleday/Knopf's online director Jeffrey Yamaguchi for an exclusive interview about what he learned from unexpected results during a campaign for Michael Crichton's novel, "Next." Yamaguchi also runs the website 52 Projects. Yamaguchi told this story at the excellent "7x20x21" event, a BEA presentation curated by Ryan Chapman and Ami Greko. They chose seven industry professionals and gave each speaker seven minutes, the chance to choose 20 slides, and 21 seconds to talk about each picture. Thursday May 21, 2009
Hachette's Bestselling Promotional iPhone App
The company built the "Urinal Test"--an iPhone game that tests one's ability to navigate a crowded bathroom--as a promotional tool for the male-centered handbook by Thomas Fink. The App debuted on April 16, and has earned a coveted spot on the App Store homepage. Here's more about the book: "The answers to every man's burning questions are within these pages, from the morning wet shave to the whiskey night-cap, from hunting deer with a .30-06 to wooing women like 007. At a time when the sexes are muddled and masculinity is marginalized, THE MAN'S BOOK unabashedly celebrates maleness." Monday May 04, 2009
Koss & Walker, On Their Own & Together Again
Among the publishing insiders who give the joint venture a thumbs-up: former bosses Cindy Spiegel and Julie Grau. "Together they are unbeatable," the two publishers say in a statement posted to the Tandem website. "They bring creativity, dedication, insight, and a welcome dose of humor to every project. We consider ourselves incredibly lucky to have worked closely with them in the launch and development of Spiegel & Grau, which benefited immensely from their publishing savvy, energy, and innovative thinking." Tuesday Apr 28, 2009
The Future of Book Publishing
To download the podcast of the session, click here. Monday Apr 27, 2009
Where Do You Go With 40,000 Readers?Back in February, we told you about a panel discussion at O'Reilly's Tools of Change conference about online community building and the publishing community, in which GalleyCat senior editor Ron Hogan interviewed authors John Scalzi and Tobias Buckell about attracting readers to their personal websites, then spoke with Patrick Nielsen Hayden of Tor about how the science fiction/fantasy imprint learned from its writers in creating its own online community. It's been a while, but we're pleased to report that Blip.TV has made that roughly 40-minute talk available for public viewing.
Writers at every experience level should find this conversation helpful in figuring out how to establish a meaningful public presence online (thanks in large part to the insightful panelists, we hasten to add). Then, if you want to learn more about where publishing might be headed in the near future, several other presentations from Tools of Change are also available for online viewing. Tuesday Mar 31, 2009
Todd Palin Gets the Celebrity TreatmentHis wife shopped a book and starred in a comic, but an upcoming Esquire feature might put Todd Palin next in line for a memoir. As this compelling video illustrates, Sarah Palin's has all the fixings for a classic 2009 celebrity book deal--a life lived in the headlines, family conflict, and plenty of insider gossip. Look for more speculation when the story hits newsstands. Here's more from Esquire: "Alaska's first husband is not scared of you, the cops, or his wife. Get a sneak peak at a week in the life of the ultimate stay-at-home dad, hunter, fixer, and champion snowmobiler right here, then pick up the May issue of Esquire for Luke Dittrich's full, in-depth profile." (Via HuffPo) PreviouslyThe Art of Handmade Book Promotion Online Marketing Advice from Publishers, Authors, & 'Cats Manhattan Madam: Electronic Book, Old-School PR Blitz How To Find a Freelance Book Publicist Creating Imaginary Book Promotion Tools Fake Ad Drums Up Real Attention Exclusive Interview: Author Ben Esch on Videogame Promotions for Books Reed Exhibitions Canada Shutters BookExpo Canada Anybody Got a Good Intourist Joke for Our Headline? George W. Bush's Memoir Plans Revived Food Writers and Editor Launch New Site Kim From LA: Publicist With A Poetic Sensibility Add Conan O'Brien to the List of Celebrity Readers Seth Godin's Tribe-Building Secrets, Online Free When a Simple T-Shirt Just Won't Do How to Get a Book Deal from Social Networking Who Will You Put in the White House? If They'd Waited a Week, They Could've Called It November Rain Fire Drill? No Problem: Laurel's Interview Carries On You'd Better Run to This City of Refuge Happy Reader Interactive Fun Time! Somebody Want to Give St. Martin's a Hug? Disgruntled 'Wingers Gang Up on Book Publicist After a 300,000-Copy Summer, Finally: Success! Hirsute, Howl, and James Franco Predicting Oprah's Tastes: This Be Madness, Yet There Is Method In it! Obama's Challenge Makes it to Fox News You Tell Us: What's Oprah's New Favorite Book? GalleyCat Predicts: Oprah's Picking Edward P. Jones Let's Turn the Book PR Model Upside-Down Orbit Promotes, Hachette Hires Recreating a Fashion Movement That Never Existed FishbowlNY: The Book Party Republicans Didn't Want in St. Paul Meeting America's Demand for the Sarah Palin Story For Books Connected to Music Scene, a Rising PR Star Do You Think Simon & Schuster Really Cares If Paul Begala Hates Its #1 Bestseller? The Only Thing I Have to Say About Obama Nation AvantGuild: DIY Book Marketing and Promotion Seth Godin Has a Posse, And It's In Full Effect Get Your Cartoon On: Or, His New Filming Technique Is Unstoppable Expanding Fictional Universes Beyond the Printed Page, for Fun and Profit Another Mid-'80s Cult Classic Becomes a 2008 Sensation Great Book Trailer Concept: "Four Minutes Above 10,000 Feet" So Let's Put a Book Trailer in Theaters, And See What Happens So Why Did the Watchmen Trailer Work? AvantGuild: Will Twitter Followers Become Book Readers? Summer Cats: Crosby Calls Dibs Summer Cats: Foster Sifts Through the Mail Summer Cats: Rosie's Second Chance But Does It Come With a Handmade Wallet? Now That's Redefining the Book Trailer... Could Microblogs Destroy the Auction Paradigm? Can You Promote A Book Without Speaking? After a Gazillion Anti-Piracy PSAs, Let's Hear the Other Side How-To-Journal Writer Gets Crucial Ex-BF Endorsement Don't Everybody Go Putting "Dirigibles of Doom" in Their Trailers All at Once The Many Faces of Janice Erlbaum The Lo-Fi Approach to Blockbuster Superhero Trailers Amy Krouse Rosenthal Invites You to Make Magic With Her Outsourcing the Book Trailer Production to Your Fans Book Coverage Slashed... Again Cats Make Every Book Trailer That Much Better And the Hottest Man in Publishing is... Matthew Hilliard So Much for the Rare Signed First Editions... What You Like in Book Trailers, Round 2 Ideas About Israel Continue Controversy What Do You Like to See in Book Trailers? Planet Green Talker Makes Space for Eco-Authors Let Your Personality Carry the Book Trailer Simple Advice for Putting Your Book in Bloggers' Hands Today in Book Trailers: Conspiracy Theories and a Soldier's Courage Lewis Black Takes Book Trailers Meta Madonna and the Mystery Memoir Frommer's Goes Mobile, Helps BEA Attendees BookExpo eSwag Preview: Get Gladwell's Newest in PDF Bill Clinton's Brushing Up on His History All We Ever Wanted Was a Catchy Book Trailer Braaaains Make Effective Advertising A "Hot Book" Commentator With an Iron in the Fire Book Publicists: Help a Reporter Breaking the Fourth Wall: Always Funny (Book Trailer Division) Book Trailer is Horribly Familiar Kilmer-Purcell's Prime-Time Soap Tribute Complete BookExpo Swag Preview: Let Michael Connelly Recommend an Entree I Have a Sudden Craving for Popcorn Audiobook Marketing Hoopla Starts Early This Year BookExpo Swag Preview: What Rhymes With Bastard? Promo CD 'Snuff' Marketing Campaign Is The Chuck Palahniuk Team's Most Shocking Yet! Yawn. |
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