Hachette Book Group will soon begin selling books directly within Twitter, thanks to a new partnership. Technology provider Gumroad is facilitating the publisher with the tools to sell items natively without leaving the social network.
Begining on December 11, the publisher will be selling print books by Amanda Palmer, Chris Hadfield and The Onion on Twitter. These items will be available for sale for a specific time period and in limited quantities. They will come with an exclusive bonus item. Readers can find these items listed for sale within the authors’ tweets, where promotional buy buttons will appear.
Amanda Palmer’s book The Art of Asking, Chris Hadfield’s You Are Here, and The Onion’s The Onion Magazine: The Iconic Covers That Transformed an Undeserving World are the launch titles of this pilot program. Read more