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Sales Stats

Teens Prefer Print Books: Nielsen

teen-booksTeens may be tech savvy, but they still prefer print books, according to new research from Nielsen.

In fact, according to the report, this demographic is less likely to buy an eBook than older readers. Twenty percent of teens reported that they would buy eBooks, less than the 25 percent of 30-44 year olds and 23 percent of 18-29 year olds that buy eBooks. Here is more from the Nielsen blog:

Several factors may play a role in teens’ tendency toward printed publications. Parents’ preference for print could have an effect or teens’ lack of credit cards for online purchases. But another explanation may be teens’ penchant for borrowing and sharing books rather than purchasing them, which is easier to do in print. Over half of teens are still looking for books on library or bookstore shelves. And in-store browsing is about level with browsing online for this group.

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Book Sales Up 4.9% in First 3/4 of 2014: AAP

TOTAL TRADE* NET REVENUE – BY CATEGORIES (in millions)

Jan. -  Sept. 2014 Jan.-  Sept. 2013 Percent Change
TOTAL TRADE* $5023.8 $4888.6 +2.8%
Adult Fiction/Non-Fiction $3310.6 $3423.3 -3.3%
Childrens/Young Adult $1311.9 $1072.2 +22.4%
Religious Presses $401.4 $393.2 +2.1%

TOTAL TRADE* NET REVENUE – BY FORMATS

Jan. – Sept. 2014 Jan. – Sept.  2013 Percent Change
Total Trade eBooks $1195.1 1131.5 +5.6%
Total Trade Hardback $1643.0 $1658.6 -0.9%
Total Trade Paperback $1506.8 $1447.3 +4.1%

*Total Trade includes all formats in Adult Fiction/Non-Fiction, Children’s/Young Adult and Religious Presses.

For the first three quarters of the year, sales across all categories of publishing were up 4.9 percent, according to the Association of American Publishers (AAP). The overall Trade publishing sector saw sales increase 2.8 percent for the first three quarters of the year.

The above September 2014 StatShot from the AAP shows publishers’ aggregated net revenue from all Trade categories in three formats: Hardcover, Paperback and eBook.

Children & Young Adult Books saw sales increase 22.4 percent from January to September 2014, over the same nine-month period in 2013. eBooks grew the most in this category, up +52.7 percent in the first nine months of the year.

 

Comics & Graphic Novels Market Reached $840 Million in 2013

29094Infographic4Web_LGThe market for comics and graphic novels in the U.S. and Canada hit $870 million at retail in 2013, according to a new study from ICv2 and Comichron.

These sales represent growth over the past couple of years. To break it down, the study revealed that comics periodical sales went from $300 million in 2011 to $335 million in 2012; graphic novel sales increased from $390 million in 2011 to $400 million in 2012; and combined comics and graphic novel sales grew from $690 million in 2011 to $735 million in 2012. “It’s great that the comics market has found new ways to grow even as the over-all book and magazine markets remain challenged,” stated Milton Griepp, CEO of ICv2.  “It’s proof of the fundamental entertainment and literary value of the comics medium.”

Here is more details about where these comics are sold from the press release: “According to the report by Comichron and ICv2, comics periodical sales occur primarily in the comics store channel ($340 million) and to a declining degree in the “newsstand” channel ($25 million).  For book format products, well over half of all graphic novel sales ($245 million) occur in the book channel, with a smaller share ($170 million) in the comics store channel.” (Via Publishers Weekly).

Publisher Revenues Up 6.5% in Q1 2014: AAP

AAPstats

According to the Association of American Publishers (AAP) StatShot report for the first quarter of 2014, publishers saw total trade sales increase 6.5 percent over the same period for 2013.

The report looked at net revenues for 1218 publishers from January through March 2014. The AAP also revealed that, “In categories, Children’s/Young Adults continued its double-digit growth in publishers’ total net revenue vs the previous period:  +31.5% for Jan-March 2014 over 2013.  Additionally, each of the four C/YA formats (Hardcover, Board Book, Paperback and eBook) showed double-digit growth over the previous quarter.”

The AAP chart embedded above shows total net revenue for the first quarter broken out by format as well as by category.

US Publishing Industry Earned $27.01B in Net Revenues Last Year

aap-300x51The US book publishing industry generated $27.01 billion in net revenue in 2013, selling 2.59 billion units, according to a new report from the Association of American Publishers and BISG. This was down slightly from $27.12 billion in net revenue and 2.62 billion units in 2012.

BookStats Volume 4 revealed that the trade sector, which includes consumer fiction and nonfiction generated $14.63 billion in net revenue and represented 2.32 billion units sold. This was down slightly from 2012, in which the category brought in $14.98 billion in net revenue and 2.36 units were sold.

Here is more from the press release: “For 2013, Adult Non-Fiction was the fastest-growing Trade category, surpassing Juvenile (Children’s/Young Adult) which had been the growth leader for the past two years.  In formats, eBooks hit record volume numbers while revenue was flat; downloaded audiobooks hit all-time highs in both revenue and units.  In sales channels, publishers’ net revenue from sales of digital and print content via online retail is now ahead of revenue from brick-and-mortar retail.”

 

 

Children’s & YA Sales Up 43.7% in January: AAP

AAP.Logo.Blue.RGB.Screen.ResolutionAccording to the Association of American Publishers (AAP) StatShot report for the first month of 2014, publishers saw total trade eBook sales increase 12.8 percent compared to the prior year.

The report looked at net revenues for 1218 publishers in January 2014. The AAP also revealed that the Children’s and Young Adult category grew by 65.1 percent in eBooks and 53.7 percent in hardcovers during the month. Check it out, “The entire C/YA category, all formats, grew by +43.7% vs the previous year.”

The AAP chart embedded below shows total net revenue for January 2014 versus January 2013 broken out by category. Read more

Book Revenues Down 3% in First 10 Months of 2013: AAP

Total Net Rev.

Adult F/NF

Children/YA

Religious

Total Trade*

YTD 2013

$3989.7 million

$1264.0 million

$462.5 million

$5716.2 million

YTD 2012

$4013.4 million

$1399.4 million

$480.4 million

$5893.2 million

YTD 2011

$3741.0 million

$1182.4 million

$504.7 million

$5428.1 million

According to the Association of American Publishers (AAP) StatShot report for the first ten months of 2013, publishers saw total trade sales take a three percent drop over the same period for 2012.

The report looked at net revenues for 1205 publishers from January through October 2013. The AAP also revealed that, “Adult F/NF Hardcover rose by +7.6%, downloaded audio by +15.3% and eBooks by +2.2%. In Children’s/YA, Trade Paperbacks grew by +7.7% and Board Books by +7.6%.”

The AAP chart embedded above shows total net revenue year to date broken out by category.

Children’s & YA eBook Revenues Down Nearly 46%

According to the Association of American Publishers (AAP) StatShot report for the first half of 2013, publishers saw total trade sales take a six percent drop.

YA and children’s publishing saw steep declines as sales from 2012′s The Hunger Games blockbuster movie recede. Children’s and YA hardcover sales dipped nearly 32 percent and eBook sales dipped nearly 46 percent in the same category.

The AAP chart embedded above shows how the different young adult and children’s categories were affected from January to June 2013.

Read more

Nielsen is Acquiring Bowker’s Business Intelligence

Nielsen has formed an agreement with R.R. Bowker to acquire Bowker’s Business Intelligence and Commerce Solutions products in a deal whose terms were not disclosed. The surprising move will allow Nielsen –the owner of Book Scan, BookData and BookNet — to provide both eBook and print data in one tool from one source.

Here is more from the press release:

Bowler’s industry-leading Business Intelligence and Commerce Solutions products will be integrated into Nielsen’s book portfolio upon completion of this acquisition. Nielsen will soon be able to measure the impact of eBook sales in the U.S. and UK and provide insights and trends around the volume and value of books sales by various demographic criteria. Nielsen will also be able to offer for the first time a B2B service that enables retailers to source and order books throughout the English-language book market. Read more

‘The Hunger Games’ Book Boost Fades

Total children’s and young adult trade sales sagged nearly 25 percent in the first quarter of 2013 compared to the same period last year when The Hunger Games swept through movie theaters.

However, as you can see by the Association of American Publishers’ (AAP) chart for children’s & YA sales from 2011-2013 embedded above, these sales were 22 percent higher than the same period in 2011.

The AAP has released its StatShot report from March 2013, looking at book sales for the first quarter of the year. Overall, total adult trade nonfiction and fiction sales rose 3.3 percent for the first quarter of 2013 (totalling more than $1 billion). The StatShot report included data from 1,192 publishers.

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