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Scholastic

Scholastic Expands its Book Club With More Preschool Titles

Scholastic LogoIn a move to get books to younger children, Scholastic has expanded its book club reading program to reach kids from birth to age 5.

Scholastic’s new early childhood regime includes more books for readers under 5 in its Scholastic Reading Club, as well as Scholastic Preschool Book Fairs and early education-readiness parent workshops.

“It is crucial that every child be exposed to age-appropriate books and early reading materials before they enter preschool,” stated Francie Alexander, Chief Academic Officer. “Scholastic continues to bridge the learning and literacy gap by providing an array of preschool programs, books and resources for parents and teachers to ensure all children have the opportunity to discover the power and joy of reading at an early age.”

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Donalyn Miller Hired to Join the Scholastic Book Fairs Team

ScholasticHighResDonalyn Miller has been hired as the manager of independent reading and outreach at Scholastic Book Fairs.

Here’s more from the press release: “In this newly created role, Ms. Miller will serve as the national ambassador for independent reading, speaking at employee and parent trainings, book fair chairpersons’ workshops and professional learning seminars for educators to raise awareness of the importance of independent reading for all children. In addition, she will be responsible for tracking research on the role of independent reading in children’s growth and development through data collection and in-depth interviews with childhood literacy thought-leaders.”

Miller will report to the vice president of program development, Anne Lee. In the past, she devoted twelve years of her life to a career in education. In addition to teaching, she has also established herself as a speaker, author, and blogger.

Scholastic to Shutter Storia

Scholastic LogoScholastic is closing its children’s book platform app Storia in favor of pushing its subscription model reading platform Storia School Edition. Essentially the publisher will no longer be selling eBooks, and will instead offer access to its collection of 2000 books for an annual subscription price that costs $2000 (based on school size). There will also be a family plan available next year.

“With the launch of Storia School Edition on September 1, Scholastic will transition to a streaming model for children’s eBook delivery,” the publisher explained on its website. “The switch to streaming means that eBooks you’ve previously purchased may soon no longer be accessible.You may be able to continue using your eBooks by making sure to open them on a bookshelf at least once by October 15.” Read more

Scholastic’s Revenue Grew 2% in 2014, 8% in Q4

Scholastic LogoScholastic’s total revenues for fiscal 2014 reached $1.82 billion, representing a 2 percent increase from $1.79 billion in 2013. The company also revealed that its fourth quarter revenues for the year were $549.3 million, up 8 percent from the $506.9 million in revenue that the company brought in during the fourth quarter of 2013.

The company also revealed that its Book Clubs revenue rose 12 percent during 2014 and that its  education technology sales grew by 9 percent during the year.

The publisher expects their momentum to continue into 2015. Here is more from the press release:

In fiscal 2015, Scholastic expects revenue growth and enhanced profitability across the majority of its businesses and channels.  In its children’s book businesses, the Company’s outlook reflects expectations for continued growth in its re-positioned book clubs and increased revenue per fair in its book fairs unit.  Scholastic also expects the recent success of Minecraft to continue, with two additional titles and a boxed set scheduled for release later this year, as well as new titles in many of its bestselling series, like Captain Underpants and Star Wars: Jedi Academy.

Have You Ever Wondered About ‘Stuff YA Readers Say’?

This is Teen, the young adult division of Scholastic publishing, has produced a video called “Stuff YA Readers Say.”

The video embedded above features references to several popular books including The Hunger Games, Harry Potter, The Fault in Our Stars, Divergent, Twilight, and more.

What are your favorite young adult books? (via The Huffington Post)

Scholastic Opens Applications For Kids News Press Corps

KidsPressLogo2014CMYKThe Scholastic News Kids Press Corps has opened up the applications process and is accepting submissions from 2014-2015 applicants.

Students aged 10-14 that are interested in journalism and writing are encouraged to apply. The news crew covers stores in all new categories including current events, breaking news and entertainment stories. The stories are featured online, as well as in select print editions of Scholastic Classroom Magazines. Past participants have interviewed politicians, entertainers, authors, scientists and sports stars.

The deadline for applications is September 26, 2014.

Syracuse School District Distributes Almost 100,000 Books For Summer Reading

Scholastic LogoA school district in Syracuse New York has plans to send every K-5 student in the district home with a backpack full of 10 books for summer reading. This adds up to 92,910 books.

Scholastic donated more than $100,000 in materials to the project and brought out Clifford the Big Red Dog to help distribute the backpacks to the first-graders. Syracuse.com has the story:

Scholastic Upstate account executive Bob Webber said Scholastic runs the program in many school districts across the country, but this is the first time the Syracuse district has participated. The district kicked off the program this morning at Salem Hyde Elementary School. Mayor Stephanie Miner spoke to first-graders at the school, urging them to read throughout the summer.

Job Moves at Scholastic

scholasticlogo082310Ellen Duda will come on board at Scholastic Trade as a designer. In addition, several staff members at the company have received promotions recently.

Julie Amitie is now executive director of marketing. Beth Noble has been named associate marketing manager. Emelia Zamani will serve as the editorial manager for the Chicken House and David Fickling Books imprints. Nina Goffi now holds the position of senior designer. Rachel Hicks has been promoted to managing editor of the trade hardcover and paperback division.

Scholastic Introduces Summer Reading Challenge

scholastic304Scholastic’s 2014 Summer Reading Challenge is now open.

The free online reading program encourages kids to read during the summer and log their hours through Scholastic’s site. Students and teachers can set their reading goals and compete against other students to win prizes.

“We know that the more children read, the more they succeed and time spent with books is especially important during the summer months so students return to school ready to tackle more challenging texts,” stated Francie Alexander, Chief Academic Officer at Scholastic, the global children’s publishing, education and media company. “In the summer, we want our kids finding books that fit their personal interests because those are the books that will make them fall in love with reading.”

Matthew C. Baldacci Named VP of Marketing at Scholastic Trade Publishing

scholasticMatthew C. Baldacci will join Scholastic’s trade publishing team as vice president of marketing in late April.

In his new role, Baldacci will manage the marketing and brand strategy for all the imprints within the trade publishing division. He reports to the division’s president, Ellie Berger.

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