FishbowlNY FishbowlDC LostRemote InsideMobileApps InsideSocialGames TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Scholastic

73% of Kids Would Read More If They Could Find Books They Like

scholasticA whopping 73 percent of kids report the they would read more if they could find more books that they liked, according to a new report by Scholastic.

The Kids & Family Reading Report: Fifth Edition, which comes out entirely in January, examines the reading habits of kids 6-17. The research reveals that  70 percent of kids want to read a book that will make them laugh when reading for fun and 54 percent like reading books that allow them to use their imagination.

Different age groups seek different types of stories. According to the report kids 6-8 like to read books with characters that look like them and kids 9-11 enjoy with a mystery or problem to solve, whereas 12-14 year olds look for books with smart, strong or brave characters and 15-17 year olds are looking for books that allow them to escape.

Follow this link to read more from the report.

Mediabistro Course

Memoir Writing

Memoir WritingStarting January 7, work with a published memoir writer to tell and sell the story of your life! In this course, Wendy Dale will teach you how to create your story around a marketable premise, hone your narrative voice, write a memoir with a solid structure, and sell your memoir before you've even finished writing it. Register now!

What Do Kids Want in Books?: INFOGRAPHIC

scholasticlogo082310Scholastic has created the “What Do Kids Want in Books?” infographic. The data was sourced from the research done for the “Kids & Family Reading Report: Fifth Edition.”

The full report will be published in January 2015. We’ve embedded the entire graphic after the jump for you to explore further.
Read more

Liza Baker & Abigail Stahlman Join the Scholastic Trade Publishing Team

scholasticTwo new additions have been made to the Scholastic Trade Publishing team.

Liza Baker has been named vice president and executive editorial director of Cartwheel and Orchard Books. Just before this move, Baker held the executive editorial director position at Little, Brown Books for Young Readers.

Abigail Stahlman will serve as graphic designer of the trade marketing group. Prior to this appointment, Stahlman freelanced for the company.

Scholastic Publishes the ‘Open a World of Possible’ Anthology as a Free eBook

scholasticlogo082310Scholastic has published a free eBook entitled Open a World of Possible: Real Stories About the Joy and Power of Reading to celebrate the launch of its new literacy initiative.

This anthology contains over 100 stories and essays written by literacy experts and authors. The dedication in this book honors the late Walter Dean Myers and features his quote: “Once I began to read, I began to exist.”

Some of the contributors include bestselling author James Patterson, former National Ambassador of Young People’s Literature Jon Scieska, and education expert Karen L. MappFollow this link to download the digital book.

Scholastic Expands its Book Club With More Preschool Titles

Scholastic LogoIn a move to get books to younger children, Scholastic has expanded its book club reading program to reach kids from birth to age 5.

Scholastic’s new early childhood regime includes more books for readers under 5 in its Scholastic Reading Club, as well as Scholastic Preschool Book Fairs and early education-readiness parent workshops.

“It is crucial that every child be exposed to age-appropriate books and early reading materials before they enter preschool,” stated Francie Alexander, Chief Academic Officer. “Scholastic continues to bridge the learning and literacy gap by providing an array of preschool programs, books and resources for parents and teachers to ensure all children have the opportunity to discover the power and joy of reading at an early age.”

Donalyn Miller Hired to Join the Scholastic Book Fairs Team

ScholasticHighResDonalyn Miller has been hired as the manager of independent reading and outreach at Scholastic Book Fairs.

Here’s more from the press release: “In this newly created role, Ms. Miller will serve as the national ambassador for independent reading, speaking at employee and parent trainings, book fair chairpersons’ workshops and professional learning seminars for educators to raise awareness of the importance of independent reading for all children. In addition, she will be responsible for tracking research on the role of independent reading in children’s growth and development through data collection and in-depth interviews with childhood literacy thought-leaders.”

Miller will report to the vice president of program development, Anne Lee. In the past, she devoted twelve years of her life to a career in education. In addition to teaching, she has also established herself as a speaker, author, and blogger.

Scholastic to Shutter Storia

Scholastic LogoScholastic is closing its children’s book platform app Storia in favor of pushing its subscription model reading platform Storia School Edition. Essentially the publisher will no longer be selling eBooks, and will instead offer access to its collection of 2000 books for an annual subscription price that costs $2000 (based on school size). There will also be a family plan available next year.

“With the launch of Storia School Edition on September 1, Scholastic will transition to a streaming model for children’s eBook delivery,” the publisher explained on its website. “The switch to streaming means that eBooks you’ve previously purchased may soon no longer be accessible.You may be able to continue using your eBooks by making sure to open them on a bookshelf at least once by October 15.” Read more

Scholastic’s Revenue Grew 2% in 2014, 8% in Q4

Scholastic LogoScholastic’s total revenues for fiscal 2014 reached $1.82 billion, representing a 2 percent increase from $1.79 billion in 2013. The company also revealed that its fourth quarter revenues for the year were $549.3 million, up 8 percent from the $506.9 million in revenue that the company brought in during the fourth quarter of 2013.

The company also revealed that its Book Clubs revenue rose 12 percent during 2014 and that its  education technology sales grew by 9 percent during the year.

The publisher expects their momentum to continue into 2015. Here is more from the press release:

In fiscal 2015, Scholastic expects revenue growth and enhanced profitability across the majority of its businesses and channels.  In its children’s book businesses, the Company’s outlook reflects expectations for continued growth in its re-positioned book clubs and increased revenue per fair in its book fairs unit.  Scholastic also expects the recent success of Minecraft to continue, with two additional titles and a boxed set scheduled for release later this year, as well as new titles in many of its bestselling series, like Captain Underpants and Star Wars: Jedi Academy.

Have You Ever Wondered About ‘Stuff YA Readers Say’?

This is Teen, the young adult division of Scholastic publishing, has produced a video called “Stuff YA Readers Say.”

The video embedded above features references to several popular books including The Hunger Games, Harry Potter, The Fault in Our Stars, Divergent, Twilight, and more.

What are your favorite young adult books? (via The Huffington Post)

Scholastic Opens Applications For Kids News Press Corps

KidsPressLogo2014CMYKThe Scholastic News Kids Press Corps has opened up the applications process and is accepting submissions from 2014-2015 applicants.

Students aged 10-14 that are interested in journalism and writing are encouraged to apply. The news crew covers stores in all new categories including current events, breaking news and entertainment stories. The stories are featured online, as well as in select print editions of Scholastic Classroom Magazines. Past participants have interviewed politicians, entertainers, authors, scientists and sports stars.

The deadline for applications is September 26, 2014.

NEXT PAGE >>