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Scholastic

Syracuse School District Distributes Almost 100,000 Books For Summer Reading

Scholastic LogoA school district in Syracuse New York has plans to send every K-5 student in the district home with a backpack full of 10 books for summer reading. This adds up to 92,910 books.

Scholastic donated more than $100,000 in materials to the project and brought out Clifford the Big Red Dog to help distribute the backpacks to the first-graders. Syracuse.com has the story:

Scholastic Upstate account executive Bob Webber said Scholastic runs the program in many school districts across the country, but this is the first time the Syracuse district has participated. The district kicked off the program this morning at Salem Hyde Elementary School. Mayor Stephanie Miner spoke to first-graders at the school, urging them to read throughout the summer.

Job Moves at Scholastic

scholasticlogo082310Ellen Duda will come on board at Scholastic Trade as a designer. In addition, several staff members at the company have received promotions recently.

Julie Amitie is now executive director of marketing. Beth Noble has been named associate marketing manager. Emelia Zamani will serve as the editorial manager for the Chicken House and David Fickling Books imprints. Nina Goffi now holds the position of senior designer. Rachel Hicks has been promoted to managing editor of the trade hardcover and paperback division.

Scholastic Introduces Summer Reading Challenge

scholastic304Scholastic’s 2014 Summer Reading Challenge is now open.

The free online reading program encourages kids to read during the summer and log their hours through Scholastic’s site. Students and teachers can set their reading goals and compete against other students to win prizes.

“We know that the more children read, the more they succeed and time spent with books is especially important during the summer months so students return to school ready to tackle more challenging texts,” stated Francie Alexander, Chief Academic Officer at Scholastic, the global children’s publishing, education and media company. “In the summer, we want our kids finding books that fit their personal interests because those are the books that will make them fall in love with reading.”

Matthew C. Baldacci Named VP of Marketing at Scholastic Trade Publishing

scholasticMatthew C. Baldacci will join Scholastic’s trade publishing team as vice president of marketing in late April.

In his new role, Baldacci will manage the marketing and brand strategy for all the imprints within the trade publishing division. He reports to the division’s president, Ellie Berger.

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Scholastic Launches Summer Book Reading Challenge

scholastic304Scholastic has opened the pre-registration for the 2014 Scholastic Summer Reading Challenge for educators.

The free online reading program encourages kids to read during the summer and to log their hours through Scholastic’s site. Students and teachers can set their reading goals and compete against other their students to win prizes.

“We know all teachers are committed to ensuring that their students keep their reading skills sharp throughout the summer,” stated Francie Alexander, Chief Academic Officer at Scholastic. “The Scholastic Summer Reading Challenge offers a fun and interactive experience designed to motivate kids, engage parents and make summer 2014 a summer of reading.”

Scholastic’s “Worlds Collide” Initiative Brings 3 Multi-Platform Series Together

WC_LogoScholastic will launch a new initiative called “Worlds Collide” to bring together three popular multi-platform series: The 39 Clues, Infinity Ring, and Spirit Animal.

Here’s more from the press release: “As part of the ‘Worlds Collide’ initiative, Scholastic will release for the first time a digital ‘Powerpack’ ebook bundle—including three first-in-series books in one volume—featuring The 39 Clues #1: The Maze of Bones by , Infinity Ring #1: A Mutiny in Time by , and Spirit Animals #1: Wild Born by . Scholastic will support the ‘Worlds Collide’ initiative with an extensive marketing campaign to link together the global audiences of The 39 Clues, Infinity Ring and Spirit Animals through a dedicated ‘Worlds Collide’ online hub (www.scholastic.com/worldscollide).”

Through the Worlds Collide website, fans are encouraged to play around with the stories from all three series and create mash-ups. To extend beyond the internet community, the minds behind this initiative have also organized the “Worlds Collide #1s” live tour.  Fans will also get a chance to meet some of the authors who contributed books to these popular series including James Dashner, Brandon Mull, Gordon Korman, and Jude Watson. Rick Riordan will make a special appearance at one of the events. See below for the complete list of tour dates.

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Mariah Carey & Nick Cannon Ink Picture Book Deal with Scholastic

carey & cannonScholastic will publish a picture book written by Grammy Award-winning singer Mariah Carey and comedian Nick CannonRoc and Roe’s Twelve Days of Christmas is scheduled to hit bookstores in Fall 2014.

Desmond and the Very Mean Word illustrator AG Ford has signed on to create the artwork for this project. The celebrity husband-and-wife collaborators (pictured, via) intend for this book to be enjoyed by readers age 3 and up. The protagonists are based on the couple’s twin kids Moroccan and Monroe (nicknamed Roc and Roe).

According to the press release, the story “follows Roc and Roe as they put their own unique spin on the Christmas carol ‘The Twelve Days of Christmas.’ The deal was developed by D. Christopher Jennings and Robert Caruso, founders of Impact Republic, Nick Cannon’s Ncredible Entertainment, and Ken Geist, Vice President and Editorial Director, Scholastic Press Picture Books.” What do you think?

Scholastic Names January ‘Get Book Fit’ Month

scholastic304Tapping into the excitement surrounding the upcoming Olympic Games, Scholastic is calling young readers to “Get Book Fit” this month.

The idea is get kids to exercise their minds by reading more books this month. The publisher has created a free Facebook calendar app to help parents and teachers inspire young readers. The app lets users “scratch off” tips from experts on how to motivate kids to keep their brains active throughout the month. The tips includes access to free eBooks through Scholastic’s Storia app.

“Just as any athlete needs to practice a sport in order to get better, kids need to practice reading to keep their brains sharp and become proficient readers,” stated Maggie McGuire, Vice President, Scholastic Kids and Parents Channels. “The new year reminds us to start new, healthy habits and getting ‘Book Fit’ is a perfect way to remind kids that reading is part of having a healthy lifestyle.”

Jeff Kinney & Dav Pilkey to Headline ‘Story Smashup’ Webcast

ScholasticHighResDiary of a Wimpy Kid series creator Jeff Kinney and Captain Underpants series creator Dav Pilkey will appear together at a free webcast. The online event will take place on January 15, 2014 at 1 p.m. EST.

Scholastic has arranged for Kinney and Pilkey to collaborate on a “Story Smashup” project. The two children’s literature titans will use suggestions from an audience of children to construct an original story.

According to the press release, the event is meant to teach viewers “how to write a story—exploring character, setting, plot, action, and more. The webcast will be globally accessible for free starting January 15, 2014, and afterward for replay, at www.scholastic.com/kpwebcast.”

Cover Unveiled for David Baldacci’s Fantasy Novel

Baldacci_The FinisherFinalCover

Scholastic has unveiled the cover for The Finisher by David Baldacci. What do you think?

This middle grade novel, a fantasy story, follows a fourteen-year-old girl named Vega Jane. The publisher has a release date set for March 2014.

USA Today posted an excerpt from the book. Back in September, Sony Pictures Entertainment announced that it has optioned the film rights.

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