Random House has partnered with Pinterest to help readers connect with books through digital pinboards.
Through the partnership, Random House is adding a Pinterest API to its website and will feature the social network’s most current popular pins related to books on the center of Randomhouse.com. The integration will include “Pinterest Favorites” which will highlight the most popular pins from different time periods, as well as prominent links to Pinterest through related boards.
The idea is to help site visitors discover new books, as well as to increase the number of readers pinning books. It will also help make the publisher’s websites more colorful. The integration will begin with Randomhouse.com but will follow on the publisher’s other sites.