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The Effectiveness of Free eBooks is Declining: Smashwords

smashwords304Offering up a free copy of your eBook has been a good way for self-published and first-time authors to promote their books to new readers. However, according to a new report from self-publishing site Smashwords, that tool may soon be played out.

Here is more from the Smashwords blog: “Free ebooks, according to our data derived from iBooks downloads, generated 39 times more downloads on average during our survey period than books at any price. Yet the effectiveness of free is down dramatically compared to our 2013 (91X) and 2012 (100X) survey results. While there is still much untapped greenfield opportunity for indies to leverage free, I expect the effectiveness of free will continue to decline as more authors learn to take advantage of it.”

The report, which includes 12 months of sales data for 250,000 titles across eBook retailers, also revealed that $2.99 and $3.99 were a popular price point for strong sales.

We’ve embedded the entire report for you to explore after the jump.

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