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Figment to Manage HarperCollins’ Inkpop Writing Community

Starting next month, the online writing community Figment will manage HarperCollins’ Inkpop writing community in a new partnership.

Here’s more from the release: “Figment will assume control of all inkpop activity and operations … In addition, HarperCollins will join the many other publishers currently marketing their titles on Figment by signing a multiyear marketing partnership with the site, which will include opportunities for members to publish the creative work they submit to Figment.”

Both writing communities are aimed at teenage writers and readers. HarperCollins opened Inkpop in 2009 and Figment launched in 2010. HarperCollins Children’s Books president Susan Katz explained the move: “We approached Figment because we’ve admired what they are doing in the digital space. Together we can broaden our marketing reach for our authors and their stories by tapping into this highly engaged group.”

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