InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

‘Haunting Melissa’ Explores App Boundaries

Hollywood producer Neal Edelstein explored the boundaries between film and app with Haunting Melissa, a serialized “ghost story that was designed to be watched in the dark with headphones on.”

AppNewser interviewed the producer:

The film, which was written by Andrew Klavan, isn’t to be watched in one sitting like your usual movie. It’s also not your average series with multiple episodes. Instead app users can experience the story over a six-to-eight week period as different pieces of the story are revealed. As viewers progress, Edelstein’s Hooked Digital Media will add new content to the app that helps advance the story. When a new piece is added to the app, users will get a push notification. The schedule is a mystery, so don’t expect a new episode every Tuesday. It’s unpredictable, explained Edelstein. Clips are also not a standard length. For instance, one clip could be three minutes, another twenty, but each piece will push the story forward, explained Edelstein.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now!