InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Jay-Z Memoir Pages Scattered Around World in Scavenger Hunt

If you’ve got time to spare, money to burn, and an desire to read Jay-Z‘s memoir Decoded before its release date, join the new Bing.com sponsored advertising campaign.

Specific pages of Jay-Z’s memoir will be available at different locations. Fans can join the scavenger hunt and locate these pages using the Bing.com/Jay-Z site. There are prizes as well. Players who discover the pages first can win signed copies of Decoded. The grand prize is a trip to Las Vegas to see Jay-Z and Coldplay play a New Year’s Eve in concert.

The New York Times spoke with David Droga, the Droga5 creative director who oversaw the New York campaign. An excerpt: “While about half of the pages will be displayed in traditional outdoor advertising like billboards, the rest will be offbeat, printed in one instance on the bottom of a hotel swimming pool, in another on the lining of jackets in a store display window, and in another on the felt of pool tables in a pool hall.”

The cover of Decoded features one of Andy Warhol‘s 1984 Rorschach paintings. The 336-page book breaks down 36 songs and offers an intimate look at Jay-Z’s songwriting process. The  video embedded above shows Jay-Z explaining his song, Most Kingz.

Mediabistro Course

Writing Outside the Mainstream

Writing Outside the MainstreamStarting September 18, build your freelance career in African-American, Latino, or LGBT publications! Using a combination of writing exercises and targeted research, you'll learn how to generate salable story ideas, write pitches, build relationships with editors, and position yourself as an authority in your market. Register now!