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Jody Hedlund on Marketing Your Work

Landing a book deal is just the beginning; all writers have to play a role in marketing their work. Author Jody Hedlund (pictured, via) offered some advice on her blog.

Here’s an excerpt from the post: “Start by loving the readers we already have (including followers on social media sites). We may want more. But first we have learn to take care of those that are already sitting in our stadium…When we’re loving and taking care of the readers and followers we have, they’ll WANT to support us…They’ll be excited to promote for us, essentially taking a large part of ‘self’ out of self-promotion.”

According to Hedlund, “loving your readers” can be broken down into three steps. Connect with them through internet venues, engage them with social media conversations, and then care for them by showing appreciation. What do you think?

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