Self-publishing company Lulu has released a short free handbook called “Marketing Your Book for Holiday Sales.” Follow this link to download a free copy.
The book is based on a survey of almost 200 of the bestselling authors on Lulu. Here are a few key findings that inform the book:
60 percent of best-selling authors attributed their book’s success to meeting the needs or interests of well-defined niche audience. Nine out of ten best-selling authors have published more than one book. The majority of best selling authors (57 percent) dedicated five hours or less to the marketing of their book each week.
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