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New Yorker Editor on Niche Readership

bengreenman3.jpgHow will future New Yorker readers think about content? It’s a major question that many literary publishers are asking themselves right now.

Today’s guest on the Morning Media Menu was Ben Greenman (pictured), a New Yorker editor and author of the new novel, “Please Step Back.” During the show Greenman discussed his readership and disagreed with a 15-year-old intern’s depressing report on the consumption habits of teenagers.

Here’s more from his insightful comments: “This was David Remnick‘s theory from the beginning for The New Yorker … When you have a niche readership of any size—The New Yorker has a very large niche readership, but you could still call it that—these people self-identify, [they] seek things out. They seek out content, and they are willing to spend time on it, and—despite what the 15-year-old says—when they have money, they are willing to spend money on [your content].”

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