Oprah Winfrey has relaunched her book club, celebrating Wild by Cheryl Strayed in a video (embedded above) about “Book Club 2.0.” Her announcement has already earned 16,000 “likes” on Facebook.

The New York Times broke the news last week with a Winfrey video and story. “I was reading this book. As a real book. Holding up the book. I was on the edge of my seat reading the book and I was like, ‘Where is The Oprah Winfrey Show when you need to announce and tell everybody about this book? I need the book club.’ So I created Book Club 2.0 for this book, Wild by Cheryl Strayed!” cheered Winfrey, waving the book in a video presentation.

The new club will feature social media components, annotated eBooks and be tied in with Winfrey’s cable station.

In February, Strayed revealed that she is the writer behind the “Dear Sugar” column at The Rumpus. People had speculated for months about the identity of the pseudonymous advice columnist at the online literary journal.

Editor’s Note: This post was updated as the story evolved.