Seth Godin Ends the Domino Project

Bestselling author Seth Godin has decided to end the Domino Project, his experimental imprint with Amazon. The books will still be sold on Amazon, but Sarah Kay‘s poetry book B will be the last book published by the imprint.

Last August, Godin made a surprise announcement: “I’ve decided not to publish any more books in the traditional way.” He then launched the Domino Project through Amazon, publishing 12 books. The list included Do the Work: Overcome Resistance and Get Out of Your Own Way by  Steven Pressfield. General Electric sponsored a free download of that “sponsored book.”

Godin explained why he is stopping in a blog post: “By most of the measures I set out at the beginning, the project has been a success. So why stop? Mostly because it was a project, not a lifelong commitment to being a publisher of books. Projects are fun to start, but part of the deal is that they don’t last forever. The goal was to explore what could be done in a fast-changing environment.” (Via Publishers Lunch)

Editor’s Note: The original version of this post misstated the title of the project’s final book.

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