InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Should Amazon Change Its Kindle Book Return Policy?

Nearly 1,200 people have signed a Change.org petition urging Amazon to change its return policy for Kindle books. As you can see by the petition’s image,

Do you think readers are abusing Amazon’s digital return policy? The petitioners argue that Amazon gives readers enough time to read the book and still return it. Here’s more from the petition:

It is understood that if a customer goes into a store and purchases a tangible item, that item can be returned to the store within a specified amount of time for a refund. In this case, nobody is out of anything. The customer has their money back and the store has the original item purchased. But if Amazon sells our e-Book(s) and allow customers to keep that product for seven day (more than enough time to read it) and then, give them the option to return it for a refund, the consumer has already read our work and we’re out of the amount of money charged for that item. Is this fair or not? This is like going into a restaurant, buying a meal, then asking for a refund after you’ve already eaten it!
Something has to be done. We (authors/publishers) have invested too much time and money into creating our products to just let them (Amazon) give it away for free. Amazon’s “Search Inside the Book” Program makes approximately 3 chapters (sometimes more) of most books available so that customers can preview the book prior to purchase, so why would they allow someone to purchase the book, give them seven days to read it, and then give them a refund?

Here is Amazon’s current return policy:

Books you purchase from the Kindle Store are eligible for return and refund if we receive your request within seven days of the date of purchase. Once a refund is issued, you’ll no longer have access to the book. To request a refund and return content, visit Manage Your Kindle, Click the Actions button next to the title you’d like to return, and select Return for refund, or contact customer service.

(Link via Cora Zane)

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now!