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Simon & Schuster Reaches Out to Teen Readers Through Texting

Simon & Schuster Children’s Publishing has teamed up with Mobile Commons to launch a new texting program for YA readers.

Fans of Scott Westerfeld‘s Leviathan trilogy can text “SCOTT” to a special shortcode to try to win a coffee date with him, talk about his books and learn more about future contests. Fans of The Blessed author Tonya Hurley can text “BLESSED” to a special shortcode to try and win a guitar. What do you think of this new marketing venture?

Here’s more from the release: “The Simon & Schuster author campaigns will use the consumer relationship tools on the Mobile Commons user dashboard, which include message editing, data segmenting, targeting, URL tracking, QR codes, and MMS (multimedia messaging). Simon & Schuster will also use the platform’s real-time analytics and reporting to help them better personalize their communications with their teen readers.”

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.