InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Simon & Schuster Reaches Out to Teen Readers Through Texting

Simon & Schuster Children’s Publishing has teamed up with Mobile Commons to launch a new texting program for YA readers.

Fans of Scott Westerfeld‘s Leviathan trilogy can text “SCOTT” to a special shortcode to try to win a coffee date with him, talk about his books and learn more about future contests. Fans of The Blessed author Tonya Hurley can text “BLESSED” to a special shortcode to try and win a guitar. What do you think of this new marketing venture?

Here’s more from the release: “The Simon & Schuster author campaigns will use the consumer relationship tools on the Mobile Commons user dashboard, which include message editing, data segmenting, targeting, URL tracking, QR codes, and MMS (multimedia messaging). Simon & Schuster will also use the platform’s real-time analytics and reporting to help them better personalize their communications with their teen readers.”

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!