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Starbucks Builds a Library-Themed Pop-Up Store in Tokyo

In Tokyo, the design firm nendo created the Starbucks Espresso Journey pop-up store to help the coffee chain promote its espresso drinks–a coffee shop that looks like a library.

The library shelves featured nine books, each book sharing information about a different espresso drink. Patrons are encouraged to browse this coffee library until they find the drink they would like to order. Here’s more from the designers:

At the counter, visitors can trade the book for an actual espresso drink, but retain the book cover which tells them about the drink they have chosen, to use as a book cover, as they like. The reverse side of the book cover has been punched into a tall or short size tumbler insert, which can be used in a Starbucks Create Your Own Tumbler. The ‘library’ invites visitors to choose an espresso drink as they would a book, and verse themselves in espresso drinks as though quietly entering into a fictional world. Books and coffee are both important parts of everyday life, so we created a link between favorite books and favorite coffees. (Link via Book Patrol)

What do you think of this unusual project?

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