InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Starbucks Builds a Library-Themed Pop-Up Store in Tokyo

In Tokyo, the design firm nendo created the Starbucks Espresso Journey pop-up store to help the coffee chain promote its espresso drinks–a coffee shop that looks like a library.

The library shelves featured nine books, each book sharing information about a different espresso drink. Patrons are encouraged to browse this coffee library until they find the drink they would like to order. Here’s more from the designers:

At the counter, visitors can trade the book for an actual espresso drink, but retain the book cover which tells them about the drink they have chosen, to use as a book cover, as they like. The reverse side of the book cover has been punched into a tall or short size tumbler insert, which can be used in a Starbucks Create Your Own Tumbler. The ‘library’ invites visitors to choose an espresso drink as they would a book, and verse themselves in espresso drinks as though quietly entering into a fictional world. Books and coffee are both important parts of everyday life, so we created a link between favorite books and favorite coffees. (Link via Book Patrol)

What do you think of this unusual project?

Mediabistro Course

The Art of the Book Review

The Art of the Book ReviewStarting August 4, learn how to get paid to write reviews that will influence the publishing landscape! Taught by a Publishers Weekly book critic, you'll learn how to recommend a book to its audience, write reviews of varying lengths, tailor a review to a specific publication and more! You'll leave this course with two original reviews and a list of paying markets for book reviews. Register now!