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Posts Tagged ‘Michael Orthofer’

Google Algorithm Change Reduces Complete Review Traffic

Last week Google announced a change in its top secret search algorithm, adjustments aimed at placing “sites which are low-value add for users, copy content from other websites” lower in Google search results.

Over at the high value global literature site Complete Review, Michael Orthofer noted that the change has reduced his traffic by 10 percent. While the change is aimed at improving search results and punishing websites that scrape other sites for content, it appears it can have a negative impact on useful sites as well.

Have any other literary sites been affected? Here’s more from Complete Review: “Searches drive most (ca. 80 per cent) of the traffic to the complete review, and Google is responsible for the overwhelming majority of that traffic (over 92 per cent in 2010), so any ‘Google dance’ has a profound effect on the number of visitors to the site. While daily traffic fluctuations make it difficult to say precisely what the immediate impact was, it appears that, despite only affecting US searches, traffic was immediately down some 10 per cent at the site.”

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Scene @ NBCC Finalists Announcement Party

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When I arrived a few minutes early to Housing Works for the National Book Critics Circle‘s annual bash to announce their award finalists, I figured – like most parties – there would be a few stragglers and the food & drink stations wouldn’t even be fully set up yet. Guess again. Already packed, within ten minutes the bookstore was fully SRO, and it was impossible to move a square inch without bumping into one notable critic after another. Amy Bloom (left, pictured with independent publicist Kimberly Burns and PW’s Charlotte Abbott) was on hand to announce the fiction finalists, which was met with the usual mix of positive responses and grumbling undertone. Francine Duplessis Gray, in announcing the memoir/autobiography category, remarked that this category honored those with a penchant for self-indulgence, while Eliot Weinberger cracked that the criticism category was “the most prestigious for the most contentious.” The greatest round of applause was reserved for Alison Bechdel‘s FUN HOME, one of two books (the other Michael Pollan‘s AN OMNIVORE’S DILEMMA) voted onto the shortlist by the membership.

Among the many, many literati making the scene were Lizzie Skurnick (who’s recently been hired on by New York Magazine), the Complete Review‘s Michael Orthofer, Viking publisher Paul Slovak, Soft Skull‘s Richard Nash, Eat the Press’s Rachel Sklar, Emily Gordon, Poets & WritersDoug Diesenhaus, and former Balakian winner Scott McLemee, on hand to announce Steven G. Kellman as the category’s newest honoree.