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Posts Tagged ‘Peter Steinberg’

Holocaust Survivor Dies After Completing His Memoir

Simon & Schuster’s Atheneum Books for Young Readers will publish a memoir by holocaust survivor Leon Leyson in August. The publisher added this sad postscript to The Boy in the Wooden Box release: “Leyson passed away the day after the manuscript was received by Atheneum.”

Leyson is one of the youngest people to be saved by humanitarian Oskar Schindler during World War II.

Dr. Marilyn J. Harran, a religious studies professor at Chapman University and the 2008 recipient of the Spirit of Anne Frank Award, wrote the book with Leyson.  Peter Steinberg of The Steinberg Agency negotiated the deal with editorial director Caitlyn Dlouhy.

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How Publishers Can Earn Followers on Twitter

flwbooks.jpgWhen used correctly, Twitter can be a powerful tool for publishers. Last week one book-focused website counted more than one hundred thousand Twitter followers. We found out how they did it.

Today’s guest on the Morning Media Menu was Peter Steinberg, co-founder of Flashlight Worthy Book Recommendations–a book curating site with well over 100,000 followers on Twitter.

Press play below to listen.

“Twitter has proven to be the single most valuable aspect, when it comes to marketing, of our business,” Steinberg explained. He added: “Probably by the time a lot of your readers hear this, we’ll be at 102,000. We seem to go up a thousand followers a week now … The key is to provide great content. We’re not trying to shill anything. We’re not pushing just our stuff. We’re not trying to convince you. All we’re doing is trying to tell you about great books.”

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