CoverGirl has created a Hunger Games-inspired makeup line called the “Capitol Collection.”
Lionsgate struck a sponsorship deal for the Catching Fire adaptation with the cosmetics company. Paula Kupfer, the vice president of promotions and consumer products at Lionsgate explained in the release:
We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire. The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.