Instead of sending out a boiler-plate press release about his new book, author Rob Salkowitz tapped a great comic book artist to create the first illustrated press release this GalleyCat editor has ever received (complete with a comic blurb from Stan Lee.

We’ve embedded the release for Comic-Con and the Business of Pop Culture above–how does it compare to your average text-based release? Click here if you want to see a full-size version of the release.

Here’s more from his publisher: “What better way to illustrate a visually-driven business – the business of comics – than with a comic-style press release?  … Salkowitz turned to Eisner Award-winning veteran comics illustrator Steve Lieber to craft a four-color one-sheet, which explains the book in the classic comic vernacular, complete with comic book font, eye-popping colors, and even the head of a Tyrannosaurus Rex.”