The Denver, Colorado nonprofit literacy group Burning Through Pages has gone viral with a gorgeous black and white poster encouraging parents to share books with their kids.

The poster (embedded above) has earned more than 3,500 Facebook likes, 2,500 online shares and hundreds of comments. Follow this link to donate. The poster was designed by Mike Anderick. We’ve embedded more of his work below…

Here’s more about the group: “the literature assigned by public and private schools, while important, contains dated prose and often antiquated ideals. While the classics are classics for a reason, they are not always easily relatable to the current generation reading them. That’s where we come in. We are here to introduce new and updated literature to Denver’s youth. We buy books, give them away, and take the time to talk about them.”