Yesterday the NY Times broke the news that Apple CEO Steve Jobs “is set to collaborate on an authorized biography.” After a little bit of research, GalleyCat spotted the first mention of Jobs in the work of his new biographer.
According to the article, the biography will be written by Walter Isaacson–author of American Sketches. The author would not comment on the anonymously attributed claims that he will write Jobs’ biography. However, in American Sketches, he identified Jobs as one of the “two most creative digital innovators,” listing the Apple CEO alongside another publishing industry revolutionary.
Here’s the passage, via Google Books: “Jobs got music consumers (of all people) comfortable with the concept of paying 99 cents for a tune instead of Napsterizing an entire industry, and Jeff Bezos with his Kindle showed that consumers would buy electronic versions of books, magazines, and newspapers if purchases could be done simply.”
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