InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

What Imus Exit Means for Publishing

The media firestorm continues in the wake of Don Imus‘s firing from both MSNBC and CBS as a result of the inappropriate comment heard round the world, but only now is publishing waking up to one harsh by-product: the loss of what’s become a bona fide sales boost for many a non-fiction writer.

The New York Post‘s Terry Keenan spells things out more clearly with a comment one anonymous agent told her earlier this week: “The Imus impact was worth hundreds of millions if not billions of dollars to the book publishing industry.” PW Editor-in-Chief Sara Nelson agrees with this party line, and points out that “it demonstrates all too clearly how dependent the publishing business has become on celebrity endorsements.” But is Imus’s worth really all that great? Consider North Carolina bookseller Jennifer Beall‘s take in the Talkback section of PW. “Maybe it’s just the places I’ve lived but in 15 years of bookselling I’ve never had a customer who asked for a title because they heard about it on Imus.”

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now!