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YouTube Tools for Your Book Trailer

kevina.gifWant to build a better book trailer? Use some new YouTube tools pinpoint what your intended audience likes to watch.

Today’s guest on the Morning Media Menu was YouTube Trends manager Kevin Allocca. Allocca spends his days tracking and writing about trends inside YouTube. He urged aspiring book trailer makers to check out the Trends Dashboard, a way to find out what kinds of content are popular in different geographical locations and age groups.

Press play below to listen. Here’s an excerpt from the interview: “The main thing is first [to ask] what objective you have and what your audience already likes … It’s basic advertising stuff–understanding your audience. We find that a lot of the videos that do well hit a niche in a certain way. Also, we study what’s the most shared stuff … YouTube is a giant website and it’s not enough to just post something on there and hope it will hit it big. You have to do something with it once it’s on the site, you can’t just let it sit.”

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.