Newsfeed Update: 08.20.07
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Current TV Puts Insights to Use in Brand Extension (Adweek)
After two years of televising viewer-generated videos, Current TV is using its insights into consumer content favored by young adults to expand its Web presence and increase its marketing efforts. The company's experience with its audience also sheds light on the challenges of any marketer wooing well-educated, digitally savvy young people.
With All Systems Go for VOD, Studios Balk (NYT)
According to Craig Moffett, vice president and senior analyst at Sanford C. Bernstein & Company, cable's video-on-demand is well positioned, technically speaking, to be the preferred way that movies reach the home, but the Cable Guys cannot get access to Hollywood's products: "They built a Ferrari of a delivery engine, but the content owners didn't show up."
Mags Write Up Plans to Leverage Online Video (AdAge)
Many magazine publishers have begun to heed the call of online video. Hearst is producing three- to five-minute celebrity-gossip news videos for Cosmopolitan.com and sometimes sends interns from Seventeen and CosmoGirl out to shoot videos of teens on the street. The company has produced more than 1,000 online videos through staff or partnerships.
Navy Pulls YouTube Video Made by Airman (AP)
The Navy has removed a video from YouTube shot aboard an aircraft carrier because it shows sailors using safety equipment inappropriately. The unauthorized video, titled Women of CVN76: 'That Don't Impress Me Much,' was shot by an airman. It includes fleeting shots of the door to the ship's nuclear power plant and of a sailor dancing while wearing a full-body radiation suit. Wired: A series of online audits conducted by the Army suggests that official Defense Department Web sites post material far more potentially harmful than anything found on a individual's blog.
Intern Felt 'Dirty' Posting Anonymous Comments on Mag's Blogs (NYT Mag)
Nick McCarvel of Seattle asks the New York Times' Ethicist column: "A journalism major at college, I was delighted to land an internship at a national magazine. My editor asked me to post comments on one of the magazine's online blogs, being sure not to mention my working for the magazine but to write in a style that suggests I'm a reader. That felt dirty to me. Advice?"
New York Post Editor Lured Clean-Cut Australian Politician on Strip Club 'Night of Shame' (NYDN)
New York Post editor Col Allan was blamed yesterday for leading the "Capt. Perfect" of Australian politics into lap-dancing temptation a drunken debacle that has set off a political tsunami on the other side of the world.