Didn’t you guys jump the shark last month?
There was a show on the teevee last night. You might have heard something about it. And no, it wasn’t ‘Veep.’
As you may have guessed, last night’s Season 4 ‘GoT’ premier provided every brand’s copywriting team with an angle too tempting to resist.
Here are some of the many, many accounts capitalizing on the cultural event.
“All must be eaten.”
Of course, one can’t eat real game pieces…
…or sports organizations.
— New York Jets (@nyjets) April 6, 2014
But that didn’t stop them from taking the theme into the end zone.
— FOX Sports NFL (@NFLonFOX) April 7, 2014
Of course someone had to come up with a clever hashtag campaign:
— HTC USA (@HTCUSA) April 6, 2014
But let’s go back to things you can eat or drink. Budweiser figured one joke couldn’t possibly be enough:
— Bud Light (@budlight) April 7, 2014
— Bud Light Lime Ritas (@TheRitas) April 6, 2014
But in case you wanted to drink something with a little less sugar and alcohol:
— Milk (@MilkMustache) April 6, 2014
Now what goes well with milk?
— Oreo Cookie (@Oreo) April 7, 2014
And how about coffee?
— Tim Hortons (@TimHortons) April 7, 2014
The chains weren’t sleeping on this one, of course.
Oh look, Burger King dropped a semi-spoiler.
And someone watched a sneak peek:
Pizza is coming. pic.twitter.com/HVHcHC8We1
— Pizza Hut (@pizzahut) April 6, 2014
We’re a little surprised that more brands didn’t do the play on words:
— Clorox (@Clorox) April 6, 2014
…or take the opportunity to recreate the throne:
Confession: our favorite was a brand that went the low-key route…and the only one on this list with an honest-to-goodness tie-in product.
Listening to talkers makes me thirsty. #FireAndBlood
— Brewery Ommegang (@BreweryOmmegang) April 7, 2014
That’s at least seven kingdoms’ worth of promo messages there.
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