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‘Today’ Takes a Peek At Houston’s Last Film, ‘Sparkle’

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This morning, the TODAY show had an exclusive peek at the trailer for Whitney Houston’s final film, a remake of 1976′s Sparkle.

In the days following Houston’s unexpected death in February, we were told that plans for the remake’s release would be on schedule, with the premiere set for August 17. The movie also stars American Idol‘s Jordin Sparks.

Renewed interest in Houston and her work is expected to drive ticket sales for the movie. The coroner’s report shows that Houston died of accidental drowning with heart disease and cocaine use as possible contributing factors.

Recent blockbusters and flops — The Hunger Games and John Carter respectively, for example — have demonstrated the importance of effective marketing in the months leading up to a film premiere.

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