In a smart move, Target‘s CEO made an appearance today on The CBS Early Show to talk about all things leading into Black Friday.
With regards to the data breach, Brian Cornell framed the ongoing issue as one that the whole industry has to deal with, reassuring Gayle King that they’re doing all they can daily to protect customers’ privacy.
The company is finally starting to see some turnaround after a few quarters where the brand was badly damaged by the breach. Profits were up more than three percent in the third quarter to $352 million.
The other big issue he addressed were the Thanksgiving store openings. Every year, people kick up a fuss. Every year, the stores open on Thanksgiving Day. Every year the explanation is that despite the outrage, there are a lot of shoppers who want to be in the stores on Turkey Day.
Cornell’s response to that is interesting.