When video games are discussed in the context of PR, it’s often because certain popular games have stirred controversy over issues like the portrayal of women, the glorification of violence, or super-macho plot lines, so we thoroughly enjoy being able to bring you a positive PR story related to the gaming industry.
EA Games, maker of popular franchises like the FIFA and Madden game series, has scored a perfect 100% on the Human Rights Campaign (HRC) “Best Places to Work 2014” Corporate Equality Index, which, according to the HRC website, is the national benchmarking tool on corporate policies and practices pertinent to lesbian, gay, bisexual and transgender employees.
“We are extremely proud of this achievement that recognizes corporate policies and practices that demonstrate a commitment to LGBT equality and inclusion,” wrote EA on its website. “In addition to this exciting achievement, EA was busy around the world throughout the year supporting local Pride Parades where our employees live and work. From San Fransisco to Los Angeles, Seattle to Stockholm, Vancouver to Austin and finally in Orlando, everyone who came out to join EA and show their support and pride had an amazing time.”