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PR Jobs: Inc. Media, Phaidon, Flight 001

This week, Inc. Media is hiring an integrated marketing manager, while Phaidon is seeking a senior publicist. Flight 001 needs a content marketing writer, and IQ Solutions is on the hunt for a senior media officer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Online Campaign Has Celebs Posting Crotch Grab Pics for Testicular Cancer

Online activism has gotten an ice cold shot in the arm with the ALS Ice Bucket Challenge, which has raised more than $100 million to date. As predicted, other causes are seeking to achieve this unbelievable level of viral action (Hot Soup Challenge?). Celebs continue to participate with these online efforts as well, which only adds to a campaign’s ability to rise to the top.

Of course, pics of celebrities grabbing their crotch in the name of charity would get some attention. Welcome to #FeelingNuts, the new campaign to raise awareness about testicular cancer.

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How Should Celebrities Respond to Embarrassing Leaks?

J LawConfession: we mostly ignored Twitter over the long weekend and did not receive the same barrage of news about celebrity image leaks that filled everyone’s timelines on Sunday and Monday.

We have to agree with the sentiments expressed by posts on Forbes and New York magazine, among others: “scandal” is the wrong word to use for a story that involves the sharing of “content” never intended to be public, and the way we approach this topic confirms the persistence of gender-based double standards that have managed to seep into every corner of our society.

We won’t even comment on the asinine arguments made by the people who tried to justify the posting of these images (the very same people who spend so much time ranting about the NSA from their comfy basement perches).

The question, then: how should famous people respond to potentially embarrassing revelations like these?

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The New York Times Probes Ketchum’s Relationship with Putin

Oh, You!!

New York Times media reporter Ravi Somaiya wrote what might have seemed like the most important PR story to break over the long weekend: a look into Ketchum‘s relationship with its most (in)famous client, Russian president Vladimir Putin.

What did the article itself reveal, though?

Not a whole lot.

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Oxymoronic? September Is PRSA’s ‘Ethics Awareness Month’

ethics

The Public Relations Society of America has declared September to be “Ethics Awareness Month.”

This is a banner under which public relations practitioners everywhere should march. Strict ethical guidelines should be that fundamental to an industry that specializes in repairing and maintaining reputations. But does establishing a month for PR types focus on ethics even matter any longer? Does ethics carry as much of a place of importance as it should in this industry?

The younger this industry gets, the more ethics should matter.

How are we doing on that front?

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Bad PR: Malaysia Airlines ‘Ultimate Bucket List’ Competition

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Straight from the files of What Were You Thinking? comes a “Bucket List”-themed contest from Malaysia Airlines that ranks as the second worst decision recently made by the beleaguered travel brand (the first was to retain its name in the “rebranding” campaign that started Friday with the elimination of 6,000 jobs).

As reported by Time, potential customers in Australia and New Zealand were recently invited to share their “bucket lists” (i.e., lists of things that one has not done before but wants to do before dying) for a chance to win a free ticket.

We don’t even need to tell you why this idea was one of the worst possible choices for the company.

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Apple Reveals Very Little About iCloud Glitch Linked to Celebrity Photo Leak

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In a quick move that should surprise no one who read any of 9to5Mac’s exhaustive look into Apple’s PR department, the tech giant very quickly addressed concerns stemming from the weekend incident in which intimate photos of several media personalities leaked online.

The Next Web honed in on iCloud as a possible source for the leak soon after news broke, reporting that a glitch in the “Find My iPhone” service “appears to have allowed malicious users to ‘brute force’ a target account’s password on Apple’s iCloud”

Yesterday a company rep told Re\code:

“We take user privacy very seriously and are actively investigating this report.”

As soon as that story went live, multiple headlines claimed that Appleappears to have fixed” the problem. Read more

Sexist Headline in The Telegraph Sparks Backlash, Social Media Uproar

When was the last time you saw a headline about a man’s job promotion that read, “Father of Three Poised to Lead Major Company?”

Oh, that’s right. Never. Which is why this recent headline in The Telegraph announcing the expected career move of Rona Fairhead, the former Financial Times chief executive who is likely about to become the first female chair of the BBC Trust, just didn’t sit well with readers.

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Is it true and accurate that Ms. Fairhead is indeed a mother? Yes. Is it a worthy and major accomplishment of which she should be proud? Of course. Is it the most relevant of her accomplishments with regard to her career? Nope.

The paper could have mentioned that she is a longtime businesswoman who holds an MBA from Harvard Business School, or that she was a former employee at Bain & Company and Morgan Stanley and the former CEO of Bombardier’s UK Aerospace Services, or that she is currently a non-executive director at HSBC Holdings. But instead, the paper decided to focus on the novelty of a woman (a mother, no less!) holding such a position of power. Read more

The Ticker: Presidential Messaging; Tech Journo Joins Apple; Photo Leak ‘Scandal’; And More

First Step For Marketers to Understand Millennials: Dump the Stereotypes

Shutterstock

Shutterstock

Much has been made about marketers’ attempts to reach millennials. This group, probably more so than others, is fragmented by all of the media options at their fingertips. They’re struggling right now with an economy that has made some of the traditional milestones, like buying a house, out of reach. And they have a different set of criteria to determine what’s valuable enough to spend money on.

Learning more about their lives and how they’re managing the obstacles they face is the first step to reaching them with a message that makes sense. Continuing with stereotypes — lazy, entitled, narcissistic, etc — will not.

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