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Roll Call: H+K Strategies, Rubenstein, HvM and Lawrence

Hill+Knowlton Strategies hired veteran Lisa Cradit as SVP/corporate advisory practice leader in its New York office. Cradit has worked in strategic communications for more than two decades; she most recently served as director of public relations and communications at First Reserve, an energy-focused private equity firm. Before that, she spent 17 years in the tech industry–a stint that included comms positions at L-1 Identity Solutions, Financial Dynamics (now FTI Consulting) and boutique tech product agency Fitzgerald Communications (now an Omnicom company).

Claire Koeneman, interim general manager of H+K’s New York office and head of the firm’s U.S. financial communications practice, said that Cradit’s extensive “hands-on experience” will be “a tremendous asset to our clients – and to her new colleagues.”

Rubenstein Public Relations hired Jodie Thomas and Kristie Galvani as vice presidents. Thomas most recently served as associate VP of entertainment at 5W PR, where she managed press campaigns for artists ranging from Irish group Clannad to The Wiggles (yes, those Wiggles) and clients as disparate as Broadway.com and D’Angelico guitars. Before joining 5W, Thomas worked as director of PR Decca/Universal Music Group. In her new role, Thomas–a College of Charleston graduate–will execute and develop campaigns for clients in RPR’s entertainment division.

Galvani previously worked as EVP at HMJT PR, serving clients across business sectors. As VP at RPR, she will handle accounts within the firm’s lifestyle division, raising brand awareness for such clients as BioHitech America, Experian Marketing Services and more. She graduated with a Bachelor of Arts degree from York College of Pennsylvania, where she majored in Mass Communications with a special focus on Public Relations and Advertising.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

16 New York Rooftop Watering Holes That Double as Cool Summer Event Venues

Hotel Americano La Piscine Official PhotoAfter New York City Mayor Bill de Blasio’s ‘Roman Holiday’, it’s time for the rest of us to take a rooftop holiday. An increase in the city’s stylish boutique lodgings has led to a related rise in hotel rooftop bars. What better places to escape street-level construction noise and get together with PR colleagues and clients?

PRNewser compiled a list of rooftop venues across Manhattan where visitors are welcome in small or large groups. Some spots even have swimming pools for hotel guests or for day-use. At the Dream Downtown’s PH-D Rooftop Lounge, you don’t need an advanced degree to use the pool, just pay a steep fee. But be sure to check ahead whether any of these bars are already reserved for private evening events, or you may be lobby-bound.

Our tour of summertime rooftop getaways follows our earlier post about heated rooftop venues. Some lounges listed here serve as retreats and others are for revelry. Either way they beat lower-level summertime options. Among the newer midtown entries are Viceroy Hotel’s roof and Archer Hotel’s Spyglass bar. Since Sonny’s Soda Shoppe at Mondrian SoHo Hotel downtown features an Italian beach theme, it’s an ideal spot for Mayor de Blasio to extend his holiday.

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Market Basket Parody Account Masters Investor Relations

Remember Market Basket? They’re the company that amazingly did not take our wise (in retrospect) advice about not firing the executive that everyone likes.

The firing was so unpopular that at least three separate Save Market Basket/People of Market Basket Facebook pages now exist; the most popular has more than 75,000 likes.

That’s not all: this morning Boston.com alerted us to the activities of a certain individual/individuals so invested in the future of Market Basket and its terrible PR decisions that he/she/they set up a parody Twitter account mocking the company’s board of directors.

More tweets after the jump.

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The Ticker: Instagram Clones Snapchat; UGC Is Magic; Future of Twitter; And More

Greenpeace Won’t Let LEGO Forget That Shell Thing

One thing we can all agree on regarding Greenpeace: they’re consistent. Once they latch onto an issue, they go all in.

In order to protest the LEGO company’s ongoing partnership with Shell (which the latter’s PR values at $116M over two years), the group created not just an online petition but a professional-quality PSA that looks like an outtake from the super-depressing director’s cut of The LEGO Movie–and then they protested its subsequent removal from YouTube.

Today the org went even further, recruiting “activists” in life-size costumes to protest outside the LEGO store near Rockefeller Plaza. Then they sent us pictures!

(Note: this all happened after the group’s “Protest-O-Matic” empowered said protesters to create their own tailored signs.)

Block Shell Protest LEGO New York

They look angry, but The Naked Cowboy did try to lighten the mood a bit…

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PR Jobs: Atlantic Media, Agora Financial, Inc. Media

This week, Atlantic Media is hiring a communications manager, and Agora Financial needs a director of marketing. Inc. Media is seeking a marketing manager, and is on the hunt for a healthcare PR account supervisor. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

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Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

4 Pitching No-Nos That Drive Journalists Crazy

hell no

Today we bring you a guest post from Lorenzo Grandi.

Lorenzo is the community manager at pr.co, an online PR toolkit that publishes press releases in minutes. His job is to help people get the most out of their PR efforts online. You can find him on Twitter.

How well do PR people and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent you from getting covered and possibly ruin your relationship with the journalist–and who better than journalists themselves to point us in the right direction?!

With the help of Martin Bryant, Editor-in-Chief at The Next Web, we gathered a list of no-nos that drive journalists crazy. Let’s take a look at the mistakes that PR pros have to avoid (complete with quotes from various unnamed editors).

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General Mills Holds Its Nose, Leaps into Climate Change

GM-cereal

General Mills, the maker of Cheerios and other such consumer goods, took a bold step into the CSR pool this week by announcing that it would make changes to its agricultural practices to reduce greenhouse gas emissions while simultaneously mounting related advocacy efforts designed to affect public policy.

What does this mean? From the company’s post on the matter yesterday:

“Nearly 2/3 of the GHG emissions and 99 percent of water use throughout our value chain occur upstream of our direct operations in agriculture, ingredients and packaging”

So they’re insisting that their suppliers get on board by reducing those emissions and “achiev[ing] zero net deforestation in high-risk supply chains by 2020″…or else. We assume.

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Will Native Advertising on Reddit Be an Opportunity for PR?

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DISCLAIMER: throughout my career as a literary publicist, I’ve tried to “place” a few clients on Reddit via the popular “Ask Me Anything” feature.

Reddit staffers were always accommodating, helping me set up a time in the AMA calendar and sharing best practices to ensure success. Although the results were better than some of my live Q&As on Goodreads, and approximately on par with the various TwitterChats (though with a longer shelf life), my clients were skeptical about the return on investment—will the redditor making fun of my hair actually buy my book?

Still, I knew that Reddit’s 114 million monthly users with their highly-curated threads presented an opportunity. I just didn’t know how best to seize that opportunity for my client, especially if he or she did not have the name recognition that would land a 3PM AMA on the site’s homepage.

I know I’m not alone in recognizing that opportunity: Reddit is moving into the native advertising game.

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Russia Seeks to Ban McDonald’s as Retaliation Against the U.S.

Russia-hamburger-doctrine

Another day in downtown Kiev, nyet?

McDonald’s is no stranger to the headlines of PRNewser. In fact, we even dedicated a story tag after the repeat bad news: #McFail. However, bad brand news out of Russia involving the home of the Clown isn’t their fault…this time.

That said, Mr. Gorbachev may want to re-erect that wall, because the Cold War has returned: Russia wants to ban McDonald’s. As in, everywhere in the country.

Can’t we talk a little, Putin? I mean, for the children?

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