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PR Jobs: Appboy, Wise Public Relations, Spitfire Strategies

This week, Appboy is hiring a public relations manager, while Wise Public Relations is seeking a senior account executive. Spitfire Strategies needs a vice president, and Idealist is on the hunt for a director of communications. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

appboy130

Find more great PR jobs on the PRNewser job board. Looking to hire? Tap into our network of talented PRNewser pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Inside PR at The Guardian in the Edward Snowden Era

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Very few publications have won as much attention or acclaim over the past year as The Guardian.

The British/American paper shared its recent Pulitzer Prize for public service with The Washington Post, but three people are truly responsible: Glenn Greenwald, Laura Poitras and, of course, Edward Snowden.

Since those fateful days in June when the story first broke, every government in the world faced a moment of reckoning as the revelations gradually revealed by Greenwald and Snowden shook the public’s trust in both its elected representatives and the companies producing the technologies it uses every day.

But there’s another side to the story, and it comes from the perspective of the communications team that helped manage what is unquestionably the biggest scoop of the century to date.

We recently spoke to Gennady Kolker, who oversees media relations at The Guardian US, for an insider’s view of the events of the past ten months.

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MTV Press Release Summary: ‘Follow Me Plz I’ll Follow U Back’

MTV

So what will the special announcement be?!

  • Has the White House reconsidered its response to the “deport Justin Bieber” petition?
  • Will Pharrell shock the world by confessing that he’s not always “Happy?”
  • Will Beyoncé admit that she’s not a real blonde?
  • …or will the super-secret host of the 2014 Video Music Awards turn out to be a teen pop star whose name we barely know?

We’re not sure. But this might be the most direct call-to-action style release we’ve ever read.

New York’s Horse-Drawn Carriage Debate Has Risen To the Level Of a New Yorker Cover

horse & carriageThe question of whether New York’s horse-and-carriage business is inhumane to the animals is not a new one. For years people have debated whether it should continue. Mayor Bill de Blasio made it an issue again way back when he was just a mayoral candidate, voicing his intention to outlaw it upon being elected to office.

The conversation about this old New York practice took a 21st century turn when eCarriages were presented to the public as an alternative by an animal advocacy group called NYCLASS last week. The possible price tag for this automated alternative: $450,000.

But the debate took a star turn when Liam Neeson, the action hero known for taking out baddies in movies like Taken and Non-Stop, came out of left field and shared his thoughts on the topic while he paid a visit on The Daily Show with Jon Stewart

“The horse carriage industry… they made the roads in New York,” he said. “These organizations they want to put out all this false information about how the horses are treated. These guys treat the horses like their children.” He also takes up the cause of the hansom drivers and their livelihood in this op-ed that appeared in The New York Times.

Fast forward and you have protesters gathering in front of Neeson’s apartment building over Easter weekend, and this week’s cover of The New Yorker (right) that questions who should be doing the pulling.

So that escalated didn’t it?

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Will Anyone See Your Press Release? (An Infographic Guide)

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Le sigh…

If we were, say, conducting a poll to determine the least popular trend story in the communications industry, something tells us that “is the press release dead?” would rank at or near the top.

Yet the conversation continues.

Friend of the site Lou Hoffman–CEO of The Hoffman Agency and blogger at Ishmael’s Corner–is no stranger to this topic. He and his design team decided to bring a bit of humor into an otherwise staid debate by creating an infographic answer to the question: what do Miley Cyrus and Robert Scoble have in common?

The answer is “more than you might think”. Unfortunately, they may be the only two people in the world who can ensure that someone will read and care about your news release.

Check out the graphic after the jump.

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5 Things: The Best PRNewser Listicle Posts of Q1

five-thingsICYMI: We have been having some fun with listicles. You know? The posts that begin with “5 Things…

They get your attention, and for good reason because we try to inundate those posts with information you can use on a daily basis. Thanks to our awesome readers of PR Newser, our “5 Things” lists will continue for at least another quarter. While you have been a vital part of our extended bloggerific family for years, we thought it may be of use to offer the five best “5 things” posts of the first quarter. Based on comments, traffic, interest, and overall journalistic (slash) PR value, here they are for your amusement and edumication.

So, away we go…

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How Should HBO Respond to ‘Game of Thrones’ Controversy?

Game_of_Thrones_title_screen.png.CROP.promo-mediumlargeSince Sunday night’s episode of “Game of Thrones” aired, the internet has been abuzz with controversy over a decidedly disturbing scene that played out very differently in the show than it did in the books; what was written as an instance of consensual (yet creepy) sex played out on screen as an incredibly difficult-to-watch depiction of rape.

While many fans were angry that a character endowed with his own (strange) brand of honor had been re-written as capable of committing such a heinous, unforgivable act against a person he loves — and some wondered why the showrunners felt the need to make an already-disturbing scene so much more violent — all of this this would normally be a question of artistic license and therefore not discussed on a PR blog.

However, comments made by the show’s director Alex Graves have — if unintentionally — shifted the discussion from a touchy one about creative decision-making to a deeply serious one about our culture’s struggle with the definition and recognition of what rape actually is.

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MWW Signs New EVP, GM of SF Office

mollyAgency veteran Molly Mulloy has joined MWW to serve as EVP and general manager of the firm’s San Francisco office.

This announcement marks the latest step in the firm’s West Coast expansion, which most recently included the acquisition of LGBT specialty firm Macias Media Group.

Mulloy brings more than 15 years of experience in both agency and in-house positions to the role. Before joining MWW, she was EVP of Zeno Group Los Angeles, where she specialized in consumer tech and worked with clients like Expedia, Redbox and T-Mobile.

MWW president/CEO Michael Kempner explains the hire:

“Molly’s deep understanding of Silicon Valley and the tech space will be a major asset as we embark on a new stage of expansion.”

She will also serve as western region technology practice lead and global tech practice co-lead.

The Ticker: Cyber Crime; Netflix vs. Comcast; Earth Day Facts; Read More Fiction; Aereo=Betamax

CNN Asks Marketing Experts If the KKK Can ‘Rebrand’

CNN KKK rebrandWe don’t blame you at all.

If you had a blog, and said that one of America’s largest and “most trusted” news sources asked such a heinous question, we would have thought it was you smoking Rob Ford’s crack. Nonetheless, there’s the screen grab asking the earnest question “Can the Klan rebrand?”

In an effort to strike a chord with viewers (or strike a match and burn the network to the ground), CNN decided on a secondary story that would be fitting for a 73-year-old-bigot named Frazier Glenn Cross, a white supremacist and avowed anti-Semite, in the back of a police car, spitting, “Heil Hitler!”

And from there, we get a marketing question?! Yeah.  Read more

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