With nearly a decade in business under its belt, the 135th Street Agency unveiled a new logo during a private dinner event last week to celebrate honors it received at the 2014 NAMIC Excellence in Multicultural Marketing Awards.
During the dinner, creative director Shawndra Diaz told a story about being sidetracked by a hurricane this summer while preparing for her wedding in Puerto Rico. (!!) Inspired by that, you can see, in the center of the new logo, a replica of the swirl that shows up on a meteorological map when a hurricane is developing. Proof that the germ of an idea can come from anywhere.
And in keeping with the geographical theme of the original street sign, the hurricane swirl is surrounded by what resembles the modern map marker.
With their logo revamp complete, we thought we’d gather from them three tips for others who would like to freshen up their brand as well. Those tips are after the jump.